Cashkaro is a technology company.
CashKaro is a cashback and coupon website that offers discounts, promo codes, and cashback deals for various retailers and services.
Cashkaro has raised $10.0M across 1 funding round.
Cashkaro has raised $10.0M in total across 1 funding round.
Cashkaro has raised $10.0M in total across 1 funding round.
Cashkaro's investors include Korea Investment Partners, Penglan.
CashKaro is India's leading cashback and coupons platform, enabling users to save money on online shopping across over 1,500 e-commerce sites like Amazon, Flipkart, and Myntra.[1][2][3] It serves more than 20 million registered users by offering cashback, coupons, and affiliate opportunities through initiatives like EarnKaro, which turns users into mini-entrepreneurs via social commerce.[2][3] The platform solves the problem of high online shopping costs in a price-sensitive market, driving massive growth: FY25 revenue hit ₹350 crore with ₹6,000 crore in partner sales (GMV), up from ₹250 crore revenue and ₹4,000 crore GMV in FY22, while paying over ₹1,000 crore in total cashback.[3][5]
Backed by investors like Ratan Tata, Kalaari Capital, Affle, and Korea Investment Partners (total funding ~$30M+), CashKaro has expanded into assisted e-commerce and offline partnerships, employing 350+ people across Gurgaon and Chennai.[3][4][5] Its momentum reflects strong product-market fit in India's booming e-commerce sector, targeting profitability within two years.[5]
CashKaro was founded in April 2013 by husband-and-wife duo Swati Bhargava and Rohan Bhargava as a simple solution to make online shopping more rewarding amid India's nascent e-commerce boom.[1][2][3][4] The idea emerged from recognizing consumers' desire for extra savings—perfect timing as platforms like Flipkart and Amazon gained traction, creating ideal affiliate opportunities.[2][3]
Early traction built quickly: by 2015, it raised ₹25 crore Series A from Kalaari Capital, partnered with Alibaba, and hit 50 employees.[3] Pivotal moments included Ratan Tata's 2016 investment, onboarding 1,500+ partners, and reaching ₹1,000 crore GMV.[3] The 2019 launch of EarnKaro sparked social deal commerce, while 2020's $10M Series B and 2023's ₹130 crore Series C fueled hypergrowth, crossing 20M users and ₹100 crore FY21 revenue.[3][4][5]
CashKaro stands out in India's crowded cashback space through these key strengths:
CashKaro rides India's e-commerce explosion, fueled by 800M+ internet users, UPI payments, and post-COVID digital shopping shifts—market forces amplifying affiliate marketing's potential.[2][5] Timing is ideal: as e-tailers like Amazon and Flipkart compete on margins, cashback sites like CashKaro capture value from referral traffic, influencing ecosystem dynamics by democratizing savings and creator economies via EarnKaro.[2][3]
It shapes the landscape by bridging online-offline retail and enabling micro-entrepreneurship, especially in Tier 2/3 cities where affordability drives adoption.[3] With India's e-commerce projected to hit $350B by 2026, CashKaro's model pressures competitors while boosting partner GMV, positioning it as a key enabler in the affiliate and deal-discovery wave.[5]
CashKaro's trajectory points to IPO readiness or acquisition as it chases profitability in FY26-27, leveraging FY25's ₹350 crore revenue for deeper AI personalization, international expansion, or Web3 rewards.[5] Trends like quick commerce, vernacular UX, and social commerce will propel growth, with EarnKaro potentially rivaling global platforms like Honey or Rakuten.
Its influence could evolve from cashback leader to full-stack commerce enabler, empowering India's aspirational middle class—echoing the founders' original vision of rewarding everyday shoppers in a high-growth market.[2]
Cashkaro has raised $10.0M across 1 funding round. Most recently, it raised $10.0M Series B in September 2020.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2020 | $10.0M Series B | Korea Investment Partners, Penglan |