Carrot is a technology company.
Carrot es la empresa de autos compartidos en México. Es la manera más fácil y rápida de rentar un vehículo por hora o por día.
Carrot has raised $31.5M across 3 funding rounds.
Carrot has raised $31.5M in total across 3 funding rounds.
Carrot refers to multiple technology companies, with no single dominant entity matching a high-profile investment firm or unicorn portfolio company. The most prominent include Carrot (carrot.tech), a sustainability software platform that collects tenant-level waste data to incentivize reduction and improve recycling, serving property managers, municipalities, and facilities; Carrot (carrot.com), a website platform for real estate investors generating leads through custom sites; and Carrot (formerly The Common Pool, LLC), now under Advanced Technology International (ATI) since March 2025, specializing in online contests and open-innovation for government and philanthropic R&D collaborations[2][3][4]. These solve problems like waste management inefficiencies, lead generation in real estate, and innovation program management, with growth evidenced by case studies (e.g., 54% to 72% sorting rate improvement) and acquisitions[3][2].
Carrot (carrot.tech), focused on waste data, emerged to close the "circularity gap" by rewarding sustainable behavior through flexible data collection from hardware integrations and manual registration[3]. Carrot (carrot.com) was founded by real estate enthusiasts, including co-founder/CTO Chris, starting with their first lead-generating site in 2003 after college investments in rentals and commercial properties; it has since refined platforms to deliver over 1.25 million leads in five years[4]. Carrot (The Common Pool, dba Carrot) began in 2010, building expertise in incentive-based contests for public-sector and corporate clients before its March 2025 asset acquisition by ATI, a nonprofit managing U.S. government R&D consortia, transitioning operations seamlessly under ATI Carrot LLC[2].
These Carrots ride trends in sustainability tech (waste circularity amid ESG reporting mandates), proptech (digital lead gen for fragmented real estate), and GovTech/innovation platforms (open contests accelerating R&D in defense and energy security)[3][4][2]. Timing favors them: post-2025 regulations boost waste data needs, remote investing persists, and U.S. priorities like critical minerals amplify ATI Carrot's role[2][3]. They influence ecosystems by enabling data-driven behavior change, scalable marketing, and faster government innovation, though small scale limits broader disruption[1][5].
Expect Carrot (carrot.tech) to expand via municipal integrations amid net-zero pushes; carrot.com to deepen AI lead tools in proptech consolidation; and ATI Carrot to scale contests for defense tech under ongoing national security demands[3][4][2]. Rising ESG compliance, proptech M&A, and GovTech funding will shape trajectories, potentially evolving niche players into ecosystem enablers—much like a carrot dangles promise in targeted domains.
Carrot has raised $31.5M in total across 3 funding rounds.
Carrot's investors include Fundamentum, Ethereal Ventures, Point72 Ventures, Vayner RSE, Index Ventures, John Makinson.
Carrot has raised $31.5M across 3 funding rounds. Most recently, it raised $500K Seed in November 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 1, 2022 | $500K Seed | Fundamentum | |
| Sep 1, 2021 | $6.0M Seed | Ethereal Ventures, Point72 Ventures, Vayner RSE | |
| Oct 1, 2018 | $25.0M Venture Round | Index Ventures, John Makinson |