Carma HoldCo

Carma HoldCo is a global house of brands that creates unique experiences and product offerings by harnessing the power of cultural icons. The company develops lifestyle brands such as TYSON 2.0, Ric Flair Drip, Wooooo! Energy, and Evol by Future, integrating them across wellness, entertainment, and culture to connect with and inspire consumers. Its approach centers on leveraging celebrity influence to transform industries.

Mike Tyson, a co-founder and brand visionary, has been central to Carma HoldCo since its inception, contributing to its identity and product development. He subsequently assumed the role of Chief Executive Officer to further lead the firm. The company was founded on the insight that compelling narratives and impactful products can reshape how individuals connect with wellness, entertainment, and broader cultural realms.

The company primarily serves consumers attracted to authentic, celebrity-backed lifestyle brands. Carma HoldCo's mission is to expand its global footprint, cultivate more profound community connections, and consistently deliver relevant products. It envisions continued growth through a focus on brand authenticity and meaningful consumer experiences.