Card91 is a Bengaluru‑based payments infrastructure company that provides an API‑first Issuance Platform‑as‑a‑Service (PaaS) enabling banks, NBFCs and fintechs to launch and manage prepaid, debit, credit, forex and closed‑loop card programs and other payment instruments at scale[2][1].
High‑Level Overview
- Summary: Card91 builds modular, secure, and regulatory‑aligned payments infrastructure (card management, program creation, onboarding, inventory and lifecycle management) that connects to global networks (Visa, Mastercard, RuPay) and is used by banks and businesses to rapidly issue and operate card programs[2][1].- What it builds / who it serves / problem it solves / growth: Card91’s product is an API‑driven card issuance and management platform that serves banks, regulated financial institutions, fintechs and enterprises seeking to launch payment instruments without building heavy in‑house stacks; it solves long time‑to‑market, integration complexity, compliance and lifecycle management pain points for issuers[2][1]. The company was founded in 2020, has expanded operations across major Indian cities, and has raised a reported $13M pre‑Series A led by investors including Infinity Ventures, Point72 Ventures, Sabre Partners, EMVC and Commerce Ventures, signaling early growth momentum[1][3].
Origin Story
- Founding and founders: Card91 was founded in 2020 by payments industry veterans and technology experts; the leadership team includes serial entrepreneurs such as Vineet Saxena (reported in media profiles), and the company was built by a team with backgrounds in payments, lending and tech drawn from top institutions[1][4].- How the idea emerged and early traction: The company launched to address the need for a fully digital, configurable card issuance stack for regulated entities in India, gaining early traction through partnerships with multiple banks in India and by delivering configurable Forex card and PPI solutions that emphasize end‑to‑end digital journeys and compliance with RBI/NPCI rules[1][2]. The platform’s early funding round and bank partnerships were pivotal moments enabling expansion and product development[1][3].
Core Differentiators
- Modular, API‑first Issuance PaaS: A configurable, plug‑and‑play architecture that supports multiple instrument types (prepaid, debit, credit, forex, closed‑loop) and full lifecycle management without third‑party processors[2][1].- Regulatory and network integrations: Built to align with RBI Master Directions, NPCI operating circulars and integrates with card networks (RuPay, Visa, Mastercard), reducing compliance lift for issuers[2].- Full suite capabilities: Features program creation, digital onboarding, inventory management, automated backend processes, role/user configurations and customer/agent mobile apps—positioning it as an end‑to‑end solution rather than a single component[2].- Focus on issuer experience and speed: Emphasizes quick issuance, lightning‑fast processing and seamless integration with core banking systems to shorten time‑to‑market for partners[2][1].- Team and investor backing: Founded by experienced payments entrepreneurs and backed by institutional investors (e.g., Point72 Ventures, Infinity Ventures), which supports product development and market expansion[1][3].
Role in the Broader Tech Landscape
- Trend alignment: Card91 rides the broader fintech trend of infrastructure abstraction (payments as code / issuance PaaS), where fintechs and non‑bank enterprises outsource heavy regulatory and processing complexity to specialized platforms[2].- Timing and market forces: Rising demand for digital payment products, RBI and NPCI digital payments frameworks, and growing fintech adoption in India create strong tailwinds for card issuance platforms that can deliver compliant, scalable solutions quickly[2].- Influence: By lowering barriers to issuing payment instruments, Card91 enables new fintechs, lenders and enterprises to launch monetizable payment products and can accelerate product innovation across the Indian payments ecosystem[1][2].
Quick Take & Future Outlook
- What’s next: Expect continued product expansion (more instrument types, deeper network partnerships, regional expansion beyond India) and growth driven by bank and fintech partnerships and potential additional funding to scale operations[1][2].- Trends that will shape the journey: Continued regulatory evolution for digital payments, increasing demand for embedded finance (cards tied to BNPL, corporate spend, payroll), and globalization of fintechs will favor API‑first issuance providers like Card91[2].- Evolving influence: If Card91 sustains integrations with major networks and regulator‑aligned features while scaling geographic reach, it could become a core infrastructure vendor for issuers in emerging markets, further lowering launch costs for payment products[2][1].
Quick connection to the opening: Card91’s modular, compliance‑focused issuance PaaS addresses the exact operational and regulatory frictions that slow card programs, positioning it to be a foundational payments infrastructure partner for banks and fintechs seeking rapid, auditable card issuance[2][1].
