Canpango

Founded in 2014 by CEO Matt Lautz, Canpango is a Milwaukee, Wisconsin-based professional services firm providing Salesforce consulting, implementation, and custom development. The company assists global enterprises with the configuration, data migration, and integration of major platforms, including Sales Cloud, Service Cloud, Marketing Cloud, and Pardot. Operating with approximately 70 to 125 employees across multiple domestic and international offices, the firm has completed over 800 projects and maintains more than 60 active Salesforce certifications. Generating an estimated two million three hundred thousand dollars in annual revenue prior to its acquisition, the consultancy built a portfolio of over 400 customers across the manufacturing, telecommunications, financial services, and healthcare sectors. In 2018, the business was acquired by the publicly traded technology distributor ScanSource to expand global partner support capabilities, subsequently achieving Salesforce Gold Partner Status the following year.

Canpango is a Salesforce-focused professional services and consulting business that builds CRM implementations, custom development, integrations and marketing-cloud solutions for enterprise and mid-market clients; it was acquired by ScanSource in 2018 and operates as part of ScanSource’s professional services offerings[1][3].

High-Level Overview

• Mission: Canpango’s stated mission is to improve clients’ businesses by delivering Salesforce-based CRM, marketing automation and business-process solutions through collaborative consulting, implementation and support[6][4].
  - Investment philosophy / (not an investment firm): Canpango is a portfolio company (professional services) rather than an investor; its “philosophy” centers on being a managed Salesforce partner that pairs certified technical teams with business strategy to drive adoption and outcomes[6][5].
  - Key sectors: Canpango serves manufacturing, high tech, telecom, healthcare, financial services, retail, sports & entertainment and other verticals across North America, Europe and South Africa[1][2].
  - Impact on the startup ecosystem: As a systems integrator and ScanSource business unit, Canpango’s impact is primarily in accelerating CRM and go-to-market maturity for clients and channel partners (enabling partners to offer CRM/CCaaS/UCaaS integrations), rather than direct startup investing or incubation[3][1].

Origin Story

• Founding and acquisition: Canpango was founded as a Salesforce-focused consultancy (listed founding year in some profiles as 2014) and was acquired by ScanSource, Inc. in 2018 to strengthen ScanSource’s CRM and professional-services capabilities[1][3].
  - Key partners and team: Prior to and after acquisition, Canpango operated as a certified Salesforce consulting partner with a team of Force.com developers, certified consultants and project managers; under ScanSource it augmented partner offerings and integrated with ScanSource’s Intelisys channel business[2][3].
  - Evolution of focus: The firm evolved from standalone Salesforce implementations and custom development into a strategic professional-services arm of ScanSource that enables channel partners to add CRM, contact-center and unified-communications related services to their portfolios[3][4].

Core Differentiators

• Deep Salesforce specialization: Multiple Salesforce certifications and a long track record as a Managed Salesforce Partner position Canpango as a focused CRM implementer[2][5].
  - End-to-end services: Offers discovery/business-process consulting, configuration, custom development, integrations, data migration, reporting, training and managed support—covering full lifecycle delivery[3][6].
  - Channel & partner leverage: As part of ScanSource, Canpango can tap into a broad channel and partner ecosystem (Intelisys and ScanSource partners) to scale implementations and create combined UCaaS/CCaaS+CRM solutions[3][1].
  - Geographic footprint: Operates from multiple locations including Milwaukee, Chicago, New York City, London and South Africa, enabling cross-border projects and multi-region support[1][2].
  - Proven delivery practices: Emphasizes phased implementations, dedicated PM teams and focus on user adoption to deliver projects on time and on budget[2][6].

Role in the Broader Tech Landscape

• Trend alignment: Canpango rides the enterprise trend toward cloud CRM centralization, marketing automation integration (Salesforce Marketing Cloud/Pardot), and the convergence of CRM with contact-center and unified-communications platforms[6][3].
  - Why timing matters: Organizations increasingly prioritize unified customer data and integrated CX stacks, creating demand for specialized integrators who can bridge CRM, marketing automation and communications solutions—roles Canpango is structured to fill[3][1].
  - Market forces in their favor: Growth in SaaS CRM adoption, rising complexity of multi-cloud CX stacks, and channel demand for value-added professional services favor firms that offer certified, repeatable implementation services and partner enablement[3][2].
  - Influence on ecosystem: By enabling ScanSource partners to embed CRM capabilities into broader UC/CC offerings, Canpango helps channel firms expand revenue streams and accelerate enterprise buyers’ digital transformation[3][1].

Quick Take & Future Outlook

• Near-term trajectory: Expect Canpango to continue operating as ScanSource’s Salesforce professional-services arm, focusing on integrations with communications/contact-center solutions and scaling managed services for channel partners and enterprise clients[3][1].
  - Trends to watch: Continued emphasis on CX unification (CRM + CCaaS + UCaaS), automation across sales and marketing, and demand for data-driven customer intelligence will shape the services Canpango delivers[3][6].
  - How influence might evolve: If ScanSource further invests in the business, Canpango could expand AppExchange offerings, package repeatable vertical solutions, or deepen managed-service capabilities—shifting from pure project work toward subscription-based services for ongoing CRM operations[1][3].
  

Quick framing: Canpango is best understood not as an investor but as a specialized Salesforce implementation and professional-services company (now part of ScanSource) that helps organizations and channel partners design, build and operate CRM- and marketing-cloud-centered customer-experience solutions[1][3][6].