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§ Private Profile · Dubai, United Arab Emirates
B2B SaaS platform digitalizing corporate gifting experiences for businesses, focused on customized gifts, logistics, and local suppliers.
CADO Gifting is a Dubai-based B2B software-as-a-service platform that provides digitalized corporate gifting, customized merchandise, and logistics solutions for businesses. The company currently serves a portfolio of over 96 corporate clients across the United Arab Emirates, Saudi Arabia, Kuwait, and the United States, maintaining a 16% repeat customer rate. Its enterprise customer base includes prominent multinational brands such as AMEX, LinkedIn, Van Cleef, Gucci, and the Richemont Group. To finance its regional expansion and technology development, CADO Gifting has raised $4.5 million in pre-seed funding led by Sanabil 500, alongside backing from WomenSpark and a German family office. Additionally, the enterprise recently secured a $540,000 investment offer for a 15% equity stake from Faisal bin Juma Belhoul during an appearance on Shark Tank UAE. The organization was founded in 2019 by Leila Al Marashi.
CADO Gifting has raised $5.0M across 1 funding round.
CADO Gifting has raised $5.0M in total across 1 funding round.
CADO Gifting has raised $5.0M in total across 1 funding round.
CADO Gifting's investors include Amal Dokhan, 500 Startups, Arzan Venture Capital.
CADO Gifting has raised $5.0M across 1 funding round. Most recently, it raised $5.0M Seed in October 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2025 | $5M Seed | Amal Dokhan | 500 Startups, Arzan Venture Capital | Announced |
CADO Gifting is a technology-driven corporate gifting platform founded in 2019 by Leila Al Marashi in Dubai. It offers businesses a seamless, intelligent solution that blends creativity, logistics, and technology to deliver personalized, meaningful corporate gifts. Serving clients across the UAE, Saudi Arabia, Kuwait, and the United States, CADO addresses the challenge of making corporate gifting effortless, emotionally resonant, and culturally relevant while promoting regional artisans and sustainable local suppliers. The company has demonstrated strong growth momentum, recently raising $4.5 million in a pre-seed round to accelerate regional and global expansion, including a launch in New York and a growing client base featuring major corporations like AMEX, LinkedIn, and Gucci[1][3][4].
CADO was founded by Leila Al Marashi, whose vision was to modernize and elevate the art of gifting by integrating innovation with personal meaning. Starting as a small three-person startup in Dubai, the company quickly gained traction by focusing on high-quality, creative corporate gifts and building a community ecosystem that connects artisans, suppliers, and businesses. Key milestones include rapid client acquisition in Saudi Arabia and participation in Shark Tank UAE, which helped position CADO as a leading female-led B2B SaaS startup in the Middle East[1][3].
CADO rides the growing trend of digital transformation in corporate gifting, where companies seek more meaningful, efficient, and culturally relevant ways to engage clients and employees. The timing is favorable due to increasing demand for personalized B2B gifting solutions that integrate technology with creative storytelling and local artisan support. By bridging Middle Eastern craftsmanship with global innovation, CADO influences the broader ecosystem by setting new standards for corporate gifting that emphasize emotional connection and sustainability[1][3].
Looking ahead, CADO is poised to expand further across the GCC and internationally, leveraging its recent funding to deepen its community ecosystem and broaden product offerings. Trends such as increased remote work, digital engagement, and corporate social responsibility will shape its journey, pushing the company to innovate in personalized gifting and sustainable sourcing. As CADO continues to scale, it is likely to become a global leader in corporate gifting, redefining how businesses express appreciation in a connected world while championing regional artisanship[1][3][4].