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Based in Dubai, UAE, Cadena provides localized expansion support and strategic representation for finance-centric technology companies entering the broader Gulf Cooperation Council (GCC) region. The firm facilitates market entry through dedicated representative offices, comprehensive team expansion services, and its proprietary machine learning-powered GCC Discovery Portal, which is used to identify regional commercial prospects. Operating with six cross-functional teams distributed across six different GCC countries, the organization has reported a two-fold growth rate while generating undisclosed contract values in United States dollars. Cadena's executive leadership team includes Chairman Dr. Yusuf Al Hasan, Head of KSA Basheer Mohammed, and Head of Business Development Americas Barbara Hernandez, who collectively oversee operations spanning the Middle East, the United States, and Mexico. The enterprise was originally founded in Kuwait during the year 2017 by current chief executive officer Sid Dhamija.
Cadena has raised $120K across 1 funding round.
Cadena has raised $120K in total across 1 funding round.
Cadena has raised $120K in total across 1 funding round.
Cadena's investors include MATH Venture Partners.
Cadena Platforms is an early-stage AI technology company focused on transforming digital marketing and advertising by exponentially increasing brand creative capacity and quality to meet demand for immersive content.[1][5] It builds AI-powered tools for personalized user experiences, brand and IP protection, zero-party data collection, and user analytics, serving businesses in the marketing space with under 25 employees and revenue below $5 million.[1][5]
A separate entity, Cadena (cadena.mx and cadena.ae), provides B2B business development and marketing solutions for large enterprises, using proprietary data, technology, local sales teams, and tools like the GCC Discovery Portal (powered by machine learning) to identify prospects and close high-value deals across regions including US, Mexico, GCC, LATAM, Asia, and Europe.[2][3][4] Led by CEO Sid Dhamija since 2020, it has generated over $250M in client sales, employs 120+ people, and targets $650M in additional booked value in the next three years.[2][3]
Cadena Platforms operates from the United States with a co-founder and CEO at the helm, though specific founding details remain limited in available data; it focuses on AI-driven marketing innovation with recent website activity but no public funding or news highlights.[1]
The regional B2B Cadena originated in Kuwait under CEO Sid Dhamija, backed by Dr. Yusuf Al Hasan of As-Shuraa Financial, targeting finance-centric tech growth in the GCC.[3] It expanded rapidly: Cadena Qatar in 2017, UAE headquarters and Saudi presence in 2018, GCC Discovery Portal launch (2020-2022), LATAM data centers and Asia operations (Malaysia, Singapore, Indonesia) in 2022, Best Service Provider award in China (2023), and CadenaPay launch plus Spain office in 2023—growing to 120+ employees and GCC workplace recognition.[2][3][4]
Cadena Platforms rides the AI content generation wave in digital marketing, where insatiable demand for personalized, immersive ads meets tools for efficiency and data privacy—timing aligns with rising zero-party data needs amid regulations like GDPR.[1][5] This positions it to influence creative workflows for brands scaling ad campaigns.
The B2B Cadena leverages data-driven go-to-market trends, supporting tech firms' global expansion amid enterprise sales complexity; its multi-region presence (GCC, LATAM, Asia) capitalizes on emerging markets' growth, using ML for prospecting to shape cross-border deal ecosystems—evidenced by client wins and awards.[2][3][4] Both entities amplify tech adoption: one via AI creativity, the other via sales acceleration.
Cadena Platforms could accelerate with funding to expand AI tools amid booming generative AI marketing (projected multi-billion market), potentially partnering for IP-safe content scaling. Regional Cadena eyes $650M in contracts, with CadenaPay and Asia/LATAM hubs driving momentum—trends like AI sales automation and GCC digitization favor it.[2][3]
Influence may grow via acquisitions or deeper AI integration; Platforms humanizes brand storytelling at scale, while B2B Cadena bridges enterprise gaps—both poised to thrive as AI fuels global marketing evolution, echoing their core promise of exponential capacity.[1][2]
Cadena has raised $120K across 1 funding round. Most recently, it raised $120K Seed in October 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2023 | $120K Seed | — | Math Venture Partners | Announced |
