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Key people at Cadastra.
Cadastra was founded in 2000 by Thiago Bacchin (Founder and Partner).
Cadastra is a São Paulo, Brazil-based agency that provides integrated digital marketing, e-commerce, and data analytics solutions to large enterprise clients. Operating through a traditional agency services model, the firm generates approximately $21.5 million in annual revenue and employs over 950 professionals across eight global offices. The company originally pioneered search engine marketing and optimization in Latin America before expanding its capabilities to include comprehensive technology implementation, performance marketing, and business strategy consulting. To accelerate its international expansion and broaden its next-generation service offerings, Cadastra has completed several strategic acquisitions in recent years, integrating recognizable industry names such as A7B, M3 Commerce, Digital Ethos, Qexpert, and Maeztra into its corporate structure. Recognized recently in the Financial Times list of the Americas' fastest-growing companies, the organization was founded in 2000 by Thiago Bacchin and his brother.
Cadastra was founded in 2000 by Thiago Bacchin (Founder and Partner).
Key people at Cadastra.
Cadastra is a global company specializing in marketing, technology, business strategy, data, and analytics solutions, delivering end-to-end digital transformation services with a focus on performance marketing, e-commerce, CRM, and AI-driven growth.[1][3][4] Pioneering search engine marketing in Brazil and Latin America, it offers proprietary methodologies for over 90% customer retention, blending services like Paid Search, SEO, Programmatic media, Social Media, Commerce, Business Intelligence, and Martech.[1][3][4] With aggressive inorganic growth—including four acquisitions in 18 months like Qexpert, M3 Commerce, Digital Ethos, and Maeztra—Cadastra has surpassed 1,000 employees, doubled its Data & Analytics and Commerce divisions, and achieved 57% growth in 2023, serving major brands across 10 countries.[1][2][7]
Founded 25 years ago as a pioneer in SEO in Brazil, Cadastra has evolved from a search marketing leader into a global tech-driven marketing powerhouse under the leadership of Thiago Bacchin, its founder, partner, and CEO.[1][2][4] The company's expansion accelerated post-2022 with a deliberate inorganic growth strategy targeting 2025, including acquisitions of M3 Commerce (VTEX e-commerce expert), UK-based Digital Ethos for European reach, Qexpert for data engineering, and Maeztra to bolster B2C/B2B commerce—marking its third and fourth deals in quick succession, advised by Pipeline Capital.[1][2][7] These moves integrated under a unified brand (discontinuing DBG&CO holding), humanizing its rise through client-centric integration and a 11x Great Place to Work certification.[2][3]
Cadastra rides the wave of digital transformation and AI-powered commerce in Latin America and Europe, capitalizing on e-commerce booms (e.g., VTEX ecosystem) and data analytics demand amid fragmented martech stacks.[1][2][4] Timing aligns with post-pandemic shifts to integrated, data-native partners—acquisitions exploit a "window of opportunity" for consolidation, positioning Cadastra as a one-stop leader where specialists struggle with silos.[1][2] Market forces like rising B2B/B2C platforms (TikTok Shop, cloud migrations) and predictive analytics favor its full-funnel model, influencing the ecosystem by migrating stores, doubling conversions, and enabling brands' shift from reactive to strategic marketing.[2][4] As a bridge between Brazil's tech maturity and global scale, it accelerates regional adoption of AI, CRM, and commerce tech.
Cadastra's trajectory points to at least one more 2025 acquisition, further consolidating its commerce and data dominance while expanding AI and cloud offerings amid martech convergence.[1][2] Trends like generative AI integration, social commerce (e.g., TikTok Shop), and LatAm e-commerce growth (projected to surge) will propel it, potentially targeting North American footholds or deeper verticals like automotive/finance clients.[1][2][4] Its influence may evolve from regional pioneer to global consolidator, empowering brands' growth in a data-first world—echoing its 25-year journey from SEO trailblazer to transformation partner.[4]
