buywith is a technology company.
buywith has raised $9.1M across 3 funding rounds.
buywith has raised $9.1M in total across 3 funding rounds.
buywith is a video commerce platform that enables retailers and brands to transform static e-commerce sites into immersive live shopping experiences through shoppable videos, live events, and social media multi-streaming.[1][2][5] It serves Fortune 500 brands, retailers, influencers, and creators targeting Gen Z and Millennials, solving the problem of disengaged online shopping by turning "lonely transactions" into interactive, real-time events that boost conversions by up to 10x, average order value (AOV) by 70%, and engagement while reducing returns by 45%.[2][5]
Founded in 2018 in Tel Aviv, Israel, buywith has expanded globally with offices in New York and London, powering events without app downloads or complex integrations via patent-pending technology.[1][2] Its growth momentum includes partnerships with clients like Ulta Beauty and hewi, recognition on leading livestream lists in 2023, and strong metrics like 37% average conversion rates and 42 million products added to carts.[2]
buywith's journey began in 2018 when founders created an initial app for collaborative shopping with loved ones, but pivoted after recognizing demand for live shopping experiences.[2] Headquartered in Tel Aviv at 94 Yigal Alon, the company—led by Co-Founder and CEO (name not specified in sources)—quickly evolved into a global player, securing a seed funding round after early traction with clients like Walmart.[1][2][3]
Pivotal moments include graduating from a prestigious 2019 program, earning a "Next Gen Co-Browsing" patent in 2023 for seamless in-site shopping, and being named a top livestream platform by US and UK shoppers.[2][3] This foundation humanizes buywith as a creator-first innovator bridging social commerce and e-commerce authenticity.[1][2]
buywith stands out in the crowded livestream shopping space through these key advantages:
Compared to rivals like Smartzer (video players) or SWIRL (AI support), buywith emphasizes live, interactive commerce without friction.[1]
buywith rides the live commerce wave, capitalizing on the shift from passive e-commerce to social, video-driven shopping amid the creator economy boom targeting Gen Z/Millennials.[1][2] Timing aligns with post-pandemic demand for authentic engagement, as consumers favor interactive experiences over static sites—evidenced by its Walmart partnership and Ulta Beauty expansion.[3][5]
Market forces like rising social commerce (TikTok/Instagram shops) and e-commerce fatigue favor buywith, influencing the ecosystem by empowering independent creators and enabling brands to capture high-value customers without app ecosystems.[1][2] It accelerates video commerce adoption, blending retail tech with social media to redefine online sales funnels.[5]
buywith is poised for explosive growth as live commerce matures, potentially dominating with AI enhancements to its shoppable videos and personal assistants amid 24/7 video trends.[5] Expect deeper integrations with emerging platforms, expanded creator networks, and further patents to solidify its edge over app-heavy rivals.
Shaping factors include AI personalization and global e-commerce recovery; its influence may evolve into a standard for "shopping back to LIVE," turning more Fortune 500 sites into dynamic hubs—echoing its origin of making shopping social again.[2]
buywith has raised $9.1M in total across 3 funding rounds.
buywith's investors include igniteXL Ventures, Andav Capital, Harry Lipshitz, Itzhak Rachlevsky, Kevin Colas, Raz Alon, Curie.Bio, Hauser Ventures, Rebecca Minkoff.
buywith has raised $9.1M across 3 funding rounds. Most recently, it raised $8.0M Seed in May 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2022 | $8.0M Seed | igniteXL Ventures | |
| May 1, 2020 | $1.0M Seed | Andav Capital, igniteXL Ventures, Harry Lipshitz, Itzhak Rachlevsky, Kevin Colas, Raz Alon | |
| Aug 1, 2019 | $100K Seed | Andav Capital, Curie.Bio, Hauser Ventures, Rebecca Minkoff |