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§ Private Profile · New York City, NY, USA
Livestream shopping platform for brands and retailers to host interactive shoppable video events directly on e-commerce sites for social commerce.
Based in Tel Aviv, Israel, buywith is a software-as-a-service platform that enables brands, creators, and influencers to host interactive livestream shopping events directly on their existing e-commerce websites. The company utilizes patent-pending screen-sharing technology to facilitate shoppable video experiences without requiring consumers to download additional mobile applications or complete complex software integrations. Operating with fewer than 25 employees and generating under $5 million in annual revenue, the enterprise has raised $9.5 million in total seed funding from venture capital investors including True and Fab Co-Creation Studio Ventures. The platform primarily serves the retail and social commerce sectors, providing video-led customer acquisition and engagement tools to major multinational consumer brands such as Walmart, Steve Madden, and Charlotte Tilbury. The livestream shopping organization buywith was officially founded in 2018 by Adi Ronen Almagor and Eyal Sinai.
buywith has raised $9.1M across 3 funding rounds.
buywith has raised $9.1M in total across 3 funding rounds.
buywith has raised $9.1M in total across 3 funding rounds.
buywith's investors include igniteXL Ventures, John Caplan, Kevin Ambrosini, Andav Capital, Fab Co-Creation Studio Ventures, Irani CVC, NEOME, Regah Ventures, Sarona Partners, True, Harry Lipshitz, Itzhak Rachlevsky.
buywith is a video commerce platform that enables retailers and brands to transform static e-commerce sites into immersive live shopping experiences through shoppable videos, live events, and social media multi-streaming.[1][2][5] It serves Fortune 500 brands, retailers, influencers, and creators targeting Gen Z and Millennials, solving the problem of disengaged online shopping by turning "lonely transactions" into interactive, real-time events that boost conversions by up to 10x, average order value (AOV) by 70%, and engagement while reducing returns by 45%.[2][5]
Founded in 2018 in Tel Aviv, Israel, buywith has expanded globally with offices in New York and London, powering events without app downloads or complex integrations via patent-pending technology.[1][2] Its growth momentum includes partnerships with clients like Ulta Beauty and hewi, recognition on leading livestream lists in 2023, and strong metrics like 37% average conversion rates and 42 million products added to carts.[2]
buywith's journey began in 2018 when founders created an initial app for collaborative shopping with loved ones, but pivoted after recognizing demand for live shopping experiences.[2] Headquartered in Tel Aviv at 94 Yigal Alon, the company—led by Co-Founder and CEO (name not specified in sources)—quickly evolved into a global player, securing a seed funding round after early traction with clients like Walmart.[1][2][3]
Pivotal moments include graduating from a prestigious 2019 program, earning a "Next Gen Co-Browsing" patent in 2023 for seamless in-site shopping, and being named a top livestream platform by US and UK shoppers.[2][3] This foundation humanizes buywith as a creator-first innovator bridging social commerce and e-commerce authenticity.[1][2]
buywith stands out in the crowded livestream shopping space through these key advantages:
Compared to rivals like Smartzer (video players) or SWIRL (AI support), buywith emphasizes live, interactive commerce without friction.[1]
buywith rides the live commerce wave, capitalizing on the shift from passive e-commerce to social, video-driven shopping amid the creator economy boom targeting Gen Z/Millennials.[1][2] Timing aligns with post-pandemic demand for authentic engagement, as consumers favor interactive experiences over static sites—evidenced by its Walmart partnership and Ulta Beauty expansion.[3][5]
Market forces like rising social commerce (TikTok/Instagram shops) and e-commerce fatigue favor buywith, influencing the ecosystem by empowering independent creators and enabling brands to capture high-value customers without app ecosystems.[1][2] It accelerates video commerce adoption, blending retail tech with social media to redefine online sales funnels.[5]
buywith is poised for explosive growth as live commerce matures, potentially dominating with AI enhancements to its shoppable videos and personal assistants amid 24/7 video trends.[5] Expect deeper integrations with emerging platforms, expanded creator networks, and further patents to solidify its edge over app-heavy rivals.
Shaping factors include AI personalization and global e-commerce recovery; its influence may evolve into a standard for "shopping back to LIVE," turning more Fortune 500 sites into dynamic hubs—echoing its origin of making shopping social again.[2]
buywith has raised $9.1M across 3 funding rounds. Most recently, it raised $8.0M Seed in May 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2022 | $8M Seed | IgniteXL Ventures | John Caplan, Kevin Ambrosini, Andav Capital, FAB Co Creation Studio Ventures, Irani CVC, Neome, Regah Ventures, Sarona Partners, True. | Announced |
| May 1, 2020 | $1M Seed | — | Andav Capital, IgniteXL Ventures, Harry Lipshitz, Itzhak Rachlevsky, Kevin Colas, RAZ Alon | Announced |
| Aug 1, 2019 | $100K Seed | — | Andav Capital, Curie.bio, Hauser Ventures, Rebecca Minkoff | Announced |