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§ Private Profile · London, England, United Kingdom
Referral marketing platform providing fully-branded, international refer-a-friend programs for brands and retailers, focused on customer acquisition.
Founded in 2011 by Gideon Lask, Buyapowa is a software company based in London providing a referral marketing platform designed to help brands acquire new customers through fully branded programs. The enterprise SaaS platform operates across more than 27 countries, engaging millions of users by providing multiple referral engines, intelligent sharing capabilities, and flexible reward systems. The company serves over one hundred corporate clients across the telecommunications and retail sectors, including recognizable customers such as Vodafone, Expedia, Tesco, and L’Oréal. To support international expansion and product development, the business secured nearly one and a half million pounds in early funding, followed by a three million dollar round led by Juno Capital. The organization previously operated with a team of approximately fifteen employees and expanded its North American presence through the strategic acquisition of RewardStream.
Buyapowa has raised $7.6M across 2 funding rounds.
Buyapowa has raised $7.6M in total across 2 funding rounds.
Buyapowa has raised $7.6M across 2 funding rounds. Most recently, it raised $3.0M Series A in May 2015.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 12, 2015 | $3M Series A | Juno Capital | Daniel M. Wagner | Announced |
| Sep 11, 2013 | $4.6M Venture Round | Bright Station Ventures | Daniel M. Wagner | Announced |
Buyapowa has raised $7.6M in total across 2 funding rounds.
Buyapowa's investors include Juno Capital, Daniel M. Wagner, Bright Station Ventures.