Butler, Shine, Stern and Partners

Butler, Shine, Stern & Partners (BSSP) is an independent creative agency delivering comprehensive brand-building solutions. The firm integrates strategy, media, creative, analytics, and production. BSSP operates with an "Outside-In" philosophy, cultivating external insights to address client challenges. This approach aims for effective campaigns by viewing brands through a consumer-centric lens.

The agency was founded in 1993 by John Butler, Mike Shine, and Greg Stern. Butler and Shine, a creative team from Goodby, Silverstein & Partners, departed to establish their venture. Greg Stern then joined as CEO, forming the foundational leadership. Their insight was to build an agency combining elite creative talent with strategic business acumen, redefining advertising.

BSSP serves diverse brands seeking innovative marketing solutions. Their offerings enable clients to achieve distinct market positioning and engage audiences through compelling narratives. The firm’s vision focuses on challenging industry norms, utilizing its "Outside-In" methodology to deliver authentic and effective brand communication that resonates with consumers and drives tangible outcomes.