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Based in Fargo, North Dakota, Bushel provides SaaS solutions that digitize agricultural transactions and farming operations to replace traditional paper-based processes. The company operates a platform serving clients including grain buyers, agricultural cooperatives, retailers, protein producers, and food companies. Through this infrastructure, the enterprise delivers specialized tools for farm management, productivity optimization, and secure digital payments across the supply chain. Bushel recently expanded its financial services capabilities by launching a digital wallet and an interest-bearing account integrated directly into its core software. Demonstrating scale within the agricultural technology sector, the organization has appeared on the Inc. 5000 list for the sixth time and was recognized among the 2025 Best Tech Startups in North Dakota. Originally established as Myriad Mobile before transitioning its focus in 2017, the company was founded in 2011 by Jake Joraanstad and Ryan Raguse.
Bushel has raised $99.5M across 4 funding rounds.
Bushel has raised $99.5M in total across 4 funding rounds.
Bushel is a Fargo, North Dakota-based software company that provides integrated digital workflow solutions for the agriculture sector, focusing on the "messy middle" of the supply chain between farmers and agribusinesses.[1][2][4][6] Its platform streamlines grain trading, payments, farm management, and customer relationships for grain traders, ag retailers, lenders, and row crop farmers, powering over 2,600 grain and ag retail facilities across the U.S. and Canada—handling nearly 10 billion bushels or 45% of grain origination in these regions.[2][4] Key products include Bushel Mobile, Bushel Trade, Bushel Fulfillment, Bushel Farm, Bushel Payments, and Bushel Wallet, with recent expansions into CRM and ERP integrations like AgVision.[2][5][6] Founded in 2011 (platform launched 2017), Bushel has raised $118.35M in funding, employs over 100 people, and reports $38.9M in revenue, demonstrating strong growth momentum in modernizing legacy ag processes amid labor shortages and volatile markets.[1][4][5]
Bushel originated in 2011 in Fargo, North Dakota, initially as Myriad Mobile, before rebranding and launching its core platform in 2017 to address inefficiencies in agriculture's midstream supply chain.[1][2][4] Co-founder and CEO Jake Joraanstad, alongside leaders like Ryan Raguse, Randy Gerhold, Tony Morosini, and Deepak Kumar, identified a gap: while upstream farm tech advanced, the "messy middle"—grain elevators, retailers, and related workflows—relied on outdated paper-based systems, on-premise software, and manual tracking.[2][4] The idea emerged from digitizing simple scale tickets, evolving into a comprehensive suite amid rising labor shortages, market volatility, and payment delays.[4] Early traction came quickly, with adoption by 1,200+ facilities by recent years, scaling to 3,500+ today and mapping 100 million acres in farm management tools—pivotal moments include integrations with 15+ ERP systems and AI exploration for further innovation.[2][3][4][5][6]
Bushel stands out in agtech through practical, industry-tailored software that prioritizes usability and integration over disruption:
Bushel rides the agtech digitization wave, targeting agriculture's underserved midstream where legacy systems hinder efficiency amid global food demand growth, climate volatility, and labor gaps.[2][4] Timing is ideal: post-2017 platform launch aligns with rising ERP needs and supply chain pressures, enabling 10 billion bushels managed annually and 20,000 monthly producer users.[2][3] Market forces like volatile commodity prices and regulatory traceability demands favor its real-time tools, while integrations amplify ecosystem connectivity for elevators, retailers, and farmers.[5][6] Bushel influences the landscape by fostering collaboration over competition—strengthening buyer-farmer ties, boosting origination/sales, and paving AI-driven advancements without upending workflows.[2][4]
Bushel's trajectory points to expanded dominance in ag's digital middle, with AI integrations, deeper ERP/CRM features, and potential international growth leveraging its $118M funding and facility network.[1][2][5] Trends like automated payments, precision ag data (e.g., 100M acres mapped), and supply chain resilience will propel it, especially as U.S./Canada grain volumes rise amid food security focus.[2][4][6] Its influence may evolve from workflow enabler to AI-orchestrated platform, further consolidating market share while tying back to its core: solving real ag pains to connect farmers and buyers seamlessly.[2][4]
Bushel has raised $99.5M across 4 funding rounds. Most recently, it raised $26.0M Other Equity in August 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 22, 2023 | $26M Venture Round | Christopher Hopkins | Cargill, Continental Grain Company, Germin8 Ventures, Indiana Next Level Fund/50 South Capital Advisors, Lewis & Clark Agrifood, The Andersons, The Scoular Company | Announced |
| Apr 20, 2021 | $47M Series C | Christopher Abbott, Lawrence Page | Cargill, Germin8 Ventures, The Scoular Company | Announced |
| Dec 19, 2019 | $19.5M Series B | Continental Grain Company | Germin8 Ventures, Lewis & Clark Agrifood | Announced |
| May 10, 2018 | $7M Venture Round | — | — | Announced |
Bushel has raised $99.5M in total across 4 funding rounds.
Bushel's investors include Christopher Hopkins, Cargill, Continental Grain Company, Germin8 Ventures, Indiana Next Level Fund/50 South Capital Advisors, Lewis & Clark AgriFood, The Andersons, The Scoular Company, Christopher Abbott, Lawrence Page.
