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Based in Ahmedabad, India, BurnCal operates a health technology platform that provides a personalized virtual fitness application designed to create custom workout and nutrition plans tailored to users' daily routines. Operating primarily within the consumer wellness sector, the business targets individuals seeking accessible and engaging home exercise solutions rather than traditional gym memberships. To support the ongoing development of its digital health platform, the startup currently employs a workforce ranging from 11 to 50 personnel. BurnCal has raised more than $660,000 in total venture funding to date, which includes a pre-seed investment round completed on July 13, 2021. The company generates its primary revenue through direct app-based service fees charged to its active user base for ongoing access to individualized health programs. The enterprise was formally founded in 2020 by an undisclosed founding team.
BurnCal has raised $330K across 1 funding round.
BurnCal has raised $330K in total across 1 funding round.
BurnCal has raised $330K across 1 funding round. Most recently, it raised $330K Seed in July 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2021 | $330K Seed | — | Senseai Ventures, Farooq Adam, Kushal Bhagia, Titan Capital | Announced |
BurnCal has raised $330K in total across 1 funding round.
BurnCal's investors include SenseAI Ventures, Farooq Adam, Kushal Bhagia, Titan Capital.
BurnCal is a personalized virtual fitness app that uses proprietary computer vision technology to provide real-time posture tracking, repetition counting, and trainer guidance during workouts, combined with customized nutrition plans.[1][3][4][7] It serves individuals seeking consistent home-based fitness, addressing retention challenges by simulating personal coaching without physical trainers, especially post-Covid when gym access was limited.[1] The platform targets busy users wanting to integrate fitness into daily life, with early growth marked by a $330,000 pre-seed funding round in 2021 led by Titan Capital and SenseAI Ventures to enhance core tech, scale the product, and expand the team.[1]
BurnCal was founded by Anik Agrawal, Vichar Shroff, Chetan Reddy, Kunal Agrawal, along with fitness coaches and serial entrepreneurs, emerging directly from Covid-era challenges where people struggled with fitness consistency due to limited convenient options.[1] The idea crystallized around solving customer retention in fitness—a key pain point noted by founding team member Mit Mehta after six years in the industry—by blending technology with personal coaching and nutrition to make fitness a sustainable lifestyle.[1] Early traction came via this pre-seed raise from investors like Titan Capital's Bipin Shah, who praised the team's product-building prowess, and SenseAI Ventures' Rahul Agarwalla, highlighting its timely personalized coaching at scale.[1] Headquartered in Ahmedabad, India, the startup quickly positioned itself in wellness and fitness services.[3][6]
BurnCal rides the post-Covid boom in digital health and home fitness, where demand for personalized wellness solutions surged amid gym closures and remote lifestyles, amplified by AI advancements in computer vision for real-time feedback.[1] Timing aligns with growing prioritization of personal fitness, as noted by investors like 100X.VC's Ninad Karpe, positioning it to lead in virtual coaching amid a market favoring scalable, tech-enabled retention over traditional gyms.[1] Favorable forces include rising smartphone penetration for AI apps, health awareness, and investor interest in healthtech startups, with BurnCal influencing the ecosystem by democratizing trainer access in emerging markets like India.[1][3] It contributes to the shift toward AI-personalized wellness, reducing barriers for underserved users.
BurnCal's edge in AI-driven personalization positions it for expansion into larger user bases, potentially integrating wearables or advanced analytics for deeper retention metrics. Trends like AI health coaching proliferation and global fitness app growth will shape its path, with opportunities in partnerships or enterprise wellness programs. Its influence may evolve from niche home-fitness player to ecosystem leader, scaling impact as computer vision matures—echoing its Covid-born mission to make fitness a effortless daily habit.[1][7]
