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§ Private Profile · 5240 S 19th St, Lincoln, Nebraska, 68512, United States
Turnkey e-commerce fulfillment for private-label subscription boxes & specialty e-commerce solutions, including customer service.
Bulu Group is a Lincoln, Nebraska-based company that creates private-label subscription box businesses and provides turnkey specialty e-commerce and fulfillment solutions for major brands. The organization operates a 100,000-square-foot warehouse facility to manage recurring and one-time projects, handling everything from specialized logistics to dedicated customer service operations. Across its operational history, the firm has generated over $100 million in total revenue by successfully developing and managing more than 16 distinct subscription box programs. Its corporate client roster features several highly recognizable consumer brands, including enterprise customers such as Disney, Clorox, GNC, Discovery Channel, and Scotts Miracle-Gro. In 2025, the enterprise bought out its early venture capital investors to secure sole ownership shortly before being acquired by the Canadian apparel firm The Avid Group. Bulu Group was founded in 2012 by Paul Jarrett and Stephanie Jarrett.
Bulu Group has raised $6.0M across 4 funding rounds.
Bulu Group has raised $6.0M in total across 4 funding rounds.
Bulu Group is a technology-enabled third-party logistics (3PL) company specializing in hybrid fulfillment services for consumer packaged goods (CPG) brands, offering 5PL capabilities at 3PL rates.[1][4] It provides multi-channel order fulfillment, including storage, kitting, pick-and-pack, subscription boxes, B2B wholesale, and omnichannel shipping for e-commerce, wholesale, and direct-to-consumer (D2C) operations, serving clients like Disney, Crayola, and GNC.[1][3][4] Headquartered in Lincoln, Nebraska, with 120,000 square feet of warehouse space (and plans for 250,000 more), Bulu has demonstrated strong growth, including 500% client expansion through referrals, profitability, and revenue around $20.6 million with 375 employees.[1][3]
The company solves scalability challenges for growing brands by using a hybrid, hub-and-spoke model that handles unlimited sales channels, custom packaging, and complex kitting without traditional linear fulfillment limitations.[1][4] This tech-driven approach integrates best-in-class software for inventory management, EDI connections, and order processing up to 100,000 units, empowering CPG and e-commerce businesses to fulfill efficiently across D2C, B2B, and subscriptions.[2][3][4]
Bulu originated in 2011-2012 as Bulu Box, one of the first subscription box services for vitamins, supplements, and healthy snacks, scaling to over 60,000 monthly subscribers.[1][3] Co-founder and CEO Paul Jarrett leveraged hands-on experience in kitting and omnichannel fulfillment to pivot the business; as other brands sought their expertise, Bulu expanded into full-service logistics, launching or managing hundreds of subscription programs.[1][3]
This evolution from a consumer-facing subscription model to a B2B fulfillment provider was driven by organic demand, with early traction from high-profile clients like Disney and GNC.[1][4] Today, bulubox.com operates alongside Bulu's core logistics arm (bulugroup.com), marking a pivotal shift to tech-enabled 3PL/5PL services in Nebraska's logistics hub.[1][3][4]
Bulu rides the omnichannel e-commerce boom, where CPG brands face exploding demand across D2C, wholesale, Amazon, and subscriptions amid shifting consumer expectations for speed and customization.[1][2][4] Timing aligns with post-pandemic supply chain disruptions, favoring agile Midwest hubs like Nebraska for lower costs and efficiency over coastal delays.[1]
Market forces like rising 3PL adoption (with Bulu's network tying into 1,500+ providers via platforms like Extensiv) amplify its edge, influencing the ecosystem by pioneering hybrid models that reduce migration pains for scaling merchants.[2][4] As a tech-logistics innovator, Bulu sets standards for kitting/subscription fulfillment, advising partners and driving mutual innovation in a $100B+ 3PL market.[1][2]
Bulu's profitability, client momentum, and expansion to 370,000+ sq ft position it for accelerated growth in CPG logistics, potentially capturing more enterprise deals via its "tricky ship" expertise.[1] Trends like AI-driven supply chains, nearshoring, and subscription economy resurgence will shape its path, enhancing hybrid models amid global trade volatility.
Its influence may evolve from niche kitting leader to dominant Midwest 5PL player, influencing standards as e-commerce fragments further—tying back to its roots as a subscription pioneer now empowering the next wave of brands.
Bulu Group has raised $6.0M across 4 funding rounds. Most recently, it raised $1.5M Bulu - Other Equity in May 2015.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 11, 2015 | $1.5M Venture Round | Keith Molzer | Dundee Venture Capital, Trumpf Venture | Announced |
| May 1, 2015 | $2M Series U | — | Dundee VC | Announced |
| May 7, 2014 | $2M Series A | Dundee Venture Capital | MID America Angels, Midwest Venture Alliance, TWO Bridges Capital | Announced |
| Sep 1, 2012 | $550K Series A | — | Dundee VC | Announced |
Bulu Group has raised $6.0M in total across 4 funding rounds.
Bulu Group's investors include Keith Molzer, Dundee Venture Capital, Triompf, Dundee VC, Mid-America Angels, Midwest Venture Alliance, Two Bridges Capital.