Bstrategic2C Ltd
Bstrategic2C Ltd is a company.
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Leadership Team
Key people at Bstrategic2C Ltd.
Bstrategic2C Ltd is a company.
Key people at Bstrategic2C Ltd.
Key people at Bstrategic2C Ltd.
Bstrategic2C Ltd is a boutique strategic advisory firm based in Tel Aviv, Israel, specializing in capital raising and advisory services for private equity (PE), venture capital (VC), corporates, and startups, with a strong emphasis on Israeli startups at all stages.[1][2][3] Led by founder and CEO Nelly Assouline, the firm also handles M&A (buy-side and sell-side) and business consulting, bridging European funds with Israeli institutions.[2][3][4] Its mission centers on leveraging deep financial expertise to facilitate funding and strategic growth in high-potential ecosystems, particularly between Europe and Israel, without a publicly detailed investment philosophy but focused on creative, out-of-the-box solutions for complex transactions.[3]
Bstrategic2C Ltd was established with a focus on capital raising and strategic advisory since at least 2009, drawing directly from founder Nelly Assouline's extensive career in investment banking.[3] Assouline, a senior investment banker with over 30 years of experience, holds an MBA from Kellogg School of Management (Chicago/Tel-Aviv University) and a postgraduate degree in Mathematics and Finance from Dauphine University/ENSAE (Paris).[3] Her backstory includes pivotal roles such as Head of Corporate Investment Banking (CIB) at BNP Paribas Israel, establishing Dexia Israel's subsidiary in 2001 as Deputy CEO & CFO, and serving as a board director at Municipal Bank/Dexia Israel (formerly TASE-listed), where she contributed to its 2019 merger with Mercantile/Discount Group.[3] Since 2009, she has shifted emphasis to advising VCs, PEs, startups, and family offices in Europe and Israel, founding Bstrategic2C to channel this expertise into targeted mediation and consulting.[1][3][4] The firm's evolution reflects Assouline's progression from large-bank leadership to nimble, founder-led advisory tailored to startup and fund ecosystems.[3]
Bstrategic2C rides the wave of Israel's startup nation momentum, channeling European capital into its vibrant VC/PE ecosystem amid global interest in deep tech, cybersecurity, and fintech—sectors where Israeli firms excel.[1][3] Timing is ideal post-2020s funding winters, as cross-border bridges like this firm address liquidity gaps for late-stage startups and scale-ups seeking non-US capital.[4] Market forces favoring it include rising EU-Israel tech collaborations, family office diversification into high-growth assets, and M&A upticks driven by strategic acquisitions.[2][3] The firm influences the ecosystem by enabling Israeli startups' global scaling, fostering deal flow that strengthens Tel Aviv as a mediation hub between Old World funds and innovation hotspots.[1][4]
Bstrategic2C is poised for expansion amid surging demand for specialized Israel-Europe funding bridges, potentially deepening M&A and family office mandates as AI and climate tech draw more cross-continental PE/VC flows.[3] Trends like regulatory easing in EU venture funding and Israel's post-conflict rebound will amplify its role, evolving from niche advisor to key ecosystem enabler with Assouline's network driving larger mandates.[1][2] Watch for scaled services targeting Series B+ Israeli startups, tying back to its core strength: turning banking pedigree into startup fuel.
