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§ Private Profile · Ibne Gabirol 72, Tel Aviv - Jaffa, Israel
Israeli investment banking and advisory firm offering capital raising, M&A, and strategic advisory for startups, funds, and corporations.
Key people at Bstrategic2C Ltd.
Bstrategic2C Ltd is a private investment banking and advisory firm based in Tel Aviv, Israel, that specializes in capital raising and strategic advisory services for private equity funds, venture capital firms, corporate entities, and early-stage startups. The firm facilitates buy-side and sell-side mergers and acquisitions while providing dedicated wealth management services to high-net-worth individuals, single and multi-family offices, endowments, and universities. Operating from its headquarters in the Top Tower, the firm generates revenue through fee-based advisory services and transaction fees on capital raises. The organization leverages an extensive international network to connect Israeli clients with global institutional investors, drawing on over thirty years of financial sector experience and executive background at major institutions such as BNP Paribas Israel. Bstrategic2C Ltd was founded in 2013 by Nelly Assouline, building on her two decades of prior experience in the local market.
Bstrategic2C Ltd is a boutique strategic advisory firm based in Tel Aviv, Israel, specializing in capital raising and advisory services for private equity (PE), venture capital (VC), corporates, and startups, with a strong emphasis on Israeli startups at all stages.[1][2][3] Led by founder and CEO Nelly Assouline, the firm also handles M&A (buy-side and sell-side) and business consulting, bridging European funds with Israeli institutions.[2][3][4] Its mission centers on leveraging deep financial expertise to facilitate funding and strategic growth in high-potential ecosystems, particularly between Europe and Israel, without a publicly detailed investment philosophy but focused on creative, out-of-the-box solutions for complex transactions.[3]
Bstrategic2C Ltd was established with a focus on capital raising and strategic advisory since at least 2009, drawing directly from founder Nelly Assouline's extensive career in investment banking.[3] Assouline, a senior investment banker with over 30 years of experience, holds an MBA from Kellogg School of Management (Chicago/Tel-Aviv University) and a postgraduate degree in Mathematics and Finance from Dauphine University/ENSAE (Paris).[3] Her backstory includes pivotal roles such as Head of Corporate Investment Banking (CIB) at BNP Paribas Israel, establishing Dexia Israel's subsidiary in 2001 as Deputy CEO & CFO, and serving as a board director at Municipal Bank/Dexia Israel (formerly TASE-listed), where she contributed to its 2019 merger with Mercantile/Discount Group.[3] Since 2009, she has shifted emphasis to advising VCs, PEs, startups, and family offices in Europe and Israel, founding Bstrategic2C to channel this expertise into targeted mediation and consulting.[1][3][4] The firm's evolution reflects Assouline's progression from large-bank leadership to nimble, founder-led advisory tailored to startup and fund ecosystems.[3]
Bstrategic2C rides the wave of Israel's startup nation momentum, channeling European capital into its vibrant VC/PE ecosystem amid global interest in deep tech, cybersecurity, and fintech—sectors where Israeli firms excel.[1][3] Timing is ideal post-2020s funding winters, as cross-border bridges like this firm address liquidity gaps for late-stage startups and scale-ups seeking non-US capital.[4] Market forces favoring it include rising EU-Israel tech collaborations, family office diversification into high-growth assets, and M&A upticks driven by strategic acquisitions.[2][3] The firm influences the ecosystem by enabling Israeli startups' global scaling, fostering deal flow that strengthens Tel Aviv as a mediation hub between Old World funds and innovation hotspots.[1][4]
Bstrategic2C is poised for expansion amid surging demand for specialized Israel-Europe funding bridges, potentially deepening M&A and family office mandates as AI and climate tech draw more cross-continental PE/VC flows.[3] Trends like regulatory easing in EU venture funding and Israel's post-conflict rebound will amplify its role, evolving from niche advisor to key ecosystem enabler with Assouline's network driving larger mandates.[1][2] Watch for scaled services targeting Series B+ Israeli startups, tying back to its core strength: turning banking pedigree into startup fuel.
Key people at Bstrategic2C Ltd.
