BRU

BRU AG develops automated tea machines that elevate the home tea brewing experience, replacing traditional methods with precision and convenience. Their flagship product, the BRU Maker One, offers controlled brewing, precise temperature and timing, and self-cleaning functionality, all manageable via a smartphone application. The company’s technology focuses on delivering optimal tea extraction, ensuring consistency and a simplified preparation process for a discerning consumer base.

The company was co-founded in Zurich in 2019 by Bogdan Krinitchko, who serves as CEO, and Filip Carlberg, CMO. Krinitchko, an engineer and experienced founder, conceived the idea from his personal frustration with the often messy and time-consuming aspects of traditional tea making. His insight was to develop a smart solution that would streamline the ritual without compromising on quality or taste.

BRU AG primarily targets tea enthusiasts and conscious consumers seeking to integrate a modern, effortless tea experience into their daily lives. The company’s long-term vision is to transform everyday tea consumption by providing innovative, sustainable solutions that enhance both the convenience and the quality of tea preparation, aiming to become synonymous with smart tea brewing globally.