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§ Venture Capital · El Segundo, CA, USA
Pay-per-click advertising network delivering targeted consumer traffic to insurance, mortgage, and financial services advertisers.
BrokersWeb operates a premium pay-per-click (PPC) marketing network, serving as an interactive advertising platform. The company specializes in lead generation and customer acquisition, connecting businesses with consumers seeking financial products. It functions as an efficient online channel, delivering qualified leads to its network of clients through digital strategies.
Established in 2004, BrokersWeb arose from the insight that digital channels could effectively connect consumers with financial service providers. Its founders recognized online advertising's potential to streamline customer acquisition for professionals in insurance and mortgage, leading to an initial performance-based marketing model.
Initially serving insurance and mortgage clients, BrokersWeb evolved to support health insurance brokers in customer acquisition. The platform empowers these brokers via targeted online marketing. The company's vision focuses on optimizing online customer acquisition for specialized financial service industries, aiming to be a primary facilitator in their digital distribution.
BrokersWeb has 1 tracked investment across 1 company. The latest tracked deal is $2.9M Series A in Domain Holdings Group in July 2011.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| Jul 20, 2011 | Domain Holdings Group | $2.9M Series A | — | Matias DE, Valhalla Partners, WWC Capital |