Brit + Co is a company.
Brit + Co has raised $42.0M across 4 funding rounds.
Key people at Brit + Co.
Brit + Co was founded by Brit Morin (Founder & CEO).
Brit + Co has raised $42.0M in total across 4 funding rounds.
Key people at Brit + Co.
Brit + Co was founded by Brit Morin (Founder & CEO).
Brit + Co has raised $42.0M in total across 4 funding rounds.
Brit + Co's investors include ACME Capital, American Express Ventures, Clearstone, Curie.Bio, DST Global, FJ Labs, M.G. Siegler, Tony Florence, Prefix Capital, RRE Ventures, SeedInvest, Vayner RSE.
Brit + Co is a digital media, e-commerce, and lifestyle brand targeted at women, offering DIY projects, online classes, creative content, kits, and products to inspire creativity and build confidence in making.[1][2][3] Founded in 2011 by Brit Morin, it serves a massive community of primarily millennial and Gen Z women, solving the problem of low "creative confidence" by providing accessible inspiration, education, and tools for DIY crafts, home decor, cooking, and lifestyle projects.[1][3][6] The company grew to reach over 175 million users online and across platforms, blending media with commerce through partnerships like Target and events, though it faced challenges including 2019 layoffs and restructuring after exhausting $45 million in funding.[1][3][7]
Brit + Co was founded in late 2011 by Brit Morin, a former product manager at Google and Apple, who left tech giants after noticing her non-creative girlfriends lacked confidence in making despite the rising "maker movement" fueled by Pinterest and Etsy.[1][3][5][6] Co-founder Anjelika Temple joined early, and the idea emerged from Morin's passion for merging technology with hands-on creativity, starting as a content hub to educate and inspire real women.[3][5] Early traction came quickly: seed funding of $1.25 million in 2012, followed by $6.3 million Series A led by Oak Investment Partners in 2013, and $20 million Series B from Intel Capital in 2015, enabling the acquisition of DIY app Snapguide.[1][4] Pivotal moments included launching experiential events like the Re:Make conference (peaking at 15,000 attendees in 2016) and Holiday House pop-ups.[1]
Brit + Co rode the early 2010s maker movement and social media explosion (Pinterest, Etsy, Instagram), timing perfectly with millennials' DIY revolution amid digital content consumption shifts.[2][3][6] It influenced women's digital media by pioneering creator economy hybrids—content as commerce—while navigating publisher challenges like platform dependency through multi-network programming.[2] Market forces like rising female entrepreneurship and post-pandemic self-reliance (e.g., Selfmade) favored its growth, though funding exhaustion highlighted VC risks in media startups; its 175 million reach and Target partnerships amplified the ecosystem for women-led creativity and e-commerce.[1][3][7]
Post-2019 restructuring, Brit + Co persists as a creativity powerhouse, leveraging its 10+ year community (celebrated in 2021) for sustained media-commerce plays amid evolving trends like AI-assisted DIY and short-form video dominance.[1][5] Expect expansion into personalized tools, deeper retail partnerships, and Web3 creator economies, shaping women's empowerment in a post-cookie digital world. Its resilience ties back to Morin's original spark: proving every woman is creative, positioning it to thrive as the maker movement matures.
Brit + Co has raised $42.0M across 4 funding rounds. Most recently, it raised $15.0M Series C in May 2017.
