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Briqpay is a technology company.
Briqpay provides a payment integration platform designed to streamline and orchestrate payment processes for businesses. Its core product unifies diverse payment gateways, providers, and methods through a single API connection. This architecture delivers comprehensive control, enabling companies to configure dynamic payment flows and optimize their entire payment infrastructure efficiently.
The company was co-founded by Björn Widerström, Mats Andersson, and Sara Johansson. Established in 2019, the founders leveraged their extensive experience from prior roles within the payment industry, recognizing a critical need for more flexible payment integration solutions. Their foundational insight focused on simplifying the increasingly complex global payment processing environment for merchants.
Briqpay primarily serves B2B commerce platforms and other enterprises requiring robust payment management capabilities. Its offering enables businesses to enhance operational efficiency and adaptability within their payment ecosystems. The company’s vision is to empower clients with strategic tools to manage their payment landscape, ensuring seamless transactions and fostering greater control over financial operations.
Briqpay has raised $2.0M across 1 funding round.
Briqpay has raised $2.0M in total across 1 funding round.
Briqpay has raised $2.0M in total across 1 funding round.
Briqpay's investors include 31 Atlantic, eEquity, Mantle Advise, Torch Capital, Charles Chanaratsopon, Christian Leone.
Briqpay is a Stockholm-based fintech startup founded in 2020 that builds a flexible Payment Integration Platform for e-commerce merchants. It connects checkouts to any payment provider via a single API, enabling orchestration of payment flows, dynamic method selection, and real-time performance analytics without vendor lock-in or technical debt[1][3][5]. The platform serves B2B and B2C merchants expanding across markets, solving pain points like integrating multiple providers (e.g., Klarna in Sweden, Stripe in France), managing complex workflows, ensuring local compliance, and optimizing for conversion, costs, and customer experience[2][4][5]. Leading brands like Neve Jewels Group and Webhallen report faster launches, reduced complexity, and boosted conversions, signaling strong early growth momentum in a competitive payments landscape[5].
Briqpay was founded in 2020 by three Klarna veterans: Mats Andersson (CEO), Sara Johansson (CGO), and Björn Widerström (CCO), all with deep expertise in e-commerce, payments, and fintech[1][3]. Drawing from their time at Europe's largest fintech, they identified merchants' frustrations with rigid payment setups that created lock-in and hindered scaling. The idea emerged to build a neutral platform that empowers merchants with full control—connecting any provider, localizing options, and turning payments into a growth engine rather than a bottleneck[3][5]. Early traction came from addressing multi-market e-commerce needs, quickly partnering with platforms like Adyen and Norce, and winning endorsements from clients navigating B2B/B2C complexities[4][5][6].
Briqpay stands out in the payments stack through its agnostic, orchestration-focused design:
Briqpay rides the composable commerce wave, where merchants demand headless, API-first stacks to mix-and-match tools amid rising e-commerce globalization and payment fragmentation[2][5]. Timing is ideal: post-2020 e-commerce boom amplified needs for B2B online sales, open banking, and localized methods, while regulations like PSD2 favor flexible intermediaries[1][4]. Market forces—such as 200+ global providers, high cart abandonment (20-30% from payment friction), and cost pressures—play to its strengths, positioning it against rigid gateways like Adyen or Stripe[4][5]. By enabling faster market entry and optimization, Briqpay influences the ecosystem, empowering mid-market merchants (e.g., via partners like ZCO, Norce) to compete like enterprises and accelerating adoption of payment intelligence[2][4][6].
Briqpay is primed for hypergrowth as e-commerce hits $8T globally by 2027, with AI-driven personalization and embedded finance amplifying demand for its orchestration layer. Expect expansions into high-growth regions like APAC/LATAM, deeper AI analytics for predictive optimization, and more composable partnerships—potentially raising Series A funding soon given its Klarna pedigree and client wins[1][3][5]. Trends like real-time payments and crypto integration will shape its path, evolving it from integrator to full payments brain. Ultimately, Briqpay transforms payments from a commodity into a strategic growth engine, giving merchants the agility to thrive in fragmented markets—just as its founders envisioned from their Klarna days[3].
Briqpay has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in August 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2021 | $2.0M Seed | 31 Atlantic, eEquity, Mantle Advise | Torch Capital, Charles Chanaratsopon, Christian Leone |