Bringly

High-Level Overview

Bringly is a technology company specializing in sustainable shipping software solutions tailored for the e-commerce sector. Its platform integrates with a multi-carrier network to optimize delivery logistics, reduce shipping costs, and minimize environmental impact by promoting eco-friendly parcel delivery options. Serving over 100 e-commerce companies, Bringly provides retailers and carriers with smart logistics tools, including a Shipping Intelligence Engine that leverages AI and real-time data to improve cost efficiency, delivery speed, and sustainability in the shipping process[1][4][5][7].

Origin Story

Founded in 2019 in Amsterdam, Netherlands, Bringly was co-founded by a team including CTO Anton, who focused on building a logistics system from the ground up using granular data such as postal codes and local pick-up rounds. The initial idea emerged from the recognition that the logistics chain lacked transparency and efficiency, especially at the local level. Early pilots demonstrated significant gains in local delivery optimization, which inspired scaling the solution to national and international levels. This approach emphasized transparency and control for users over their transport chain, differentiating Bringly from traditional logistics providers[1][5].

Core Differentiators

• Sustainability Focus: Bringly partners with sustainable delivery companies using bikes and electric vehicles to reduce carbon footprint[7].
• Data-Driven Optimization: The Shipping Intelligence Engine uses millions of data points and AI-driven predictive analytics to provide real-time insights on shipping costs, carrier performance, and customer satisfaction[1].
• Local Delivery Optimization: The platform accounts for local city hubs, pick-up locations, product dimensions, and traffic conditions to tailor delivery routes and methods efficiently[2][5].
• User Control and Transparency: Bringly emphasizes an open and transparent transport chain, allowing e-commerce businesses to have full control over their shipping processes[5].
• Integration and Flexibility: The software integrates seamlessly with e-commerce platforms and supports multi-carrier networks, offering flexibility in delivery options and cost management[1][4].

Role in the Broader Tech Landscape

Bringly rides the growing trend of sustainable logistics and green supply chain management, which is increasingly critical due to environmental regulations and consumer demand for eco-friendly practices. The timing is favorable as e-commerce continues to expand rapidly, intensifying the need for efficient, cost-effective, and sustainable delivery solutions. By leveraging AI and big data analytics, Bringly addresses market forces pushing for transparency, operational efficiency, and reduced carbon emissions in last-mile delivery. Its influence extends to encouraging more sustainable practices within the logistics ecosystem and empowering retailers to optimize their shipping strategies in real time[1][5][7].

Quick Take & Future Outlook

Following its acquisition by JTL-Software in August 2025, Bringly is positioned to scale its technology further and deepen its impact on sustainable e-commerce logistics. Future trends shaping its journey include increased adoption of AI in supply chain optimization, stricter environmental regulations, and growing consumer expectations for fast, affordable, and green delivery. Bringly’s continued innovation in shipping intelligence and local delivery optimization will likely enhance its role as a key enabler of sustainable logistics, potentially expanding beyond Europe to global markets. Its commitment to transparency and user control will remain a competitive advantage as the logistics industry evolves[1].

Bringly exemplifies how technology can transform traditional logistics into a smarter, greener, and more customer-centric ecosystem.