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§ Private Profile · Los Angeles
Enterprise SaaS data infrastructure company providing identity resolution for in-store transactions, enabling customer engagement.
Bridg is a Los Angeles, California-based enterprise software company that provides data infrastructure and identity resolution services for in-store transactions across brick-and-mortar retailers, restaurants, movie studios, and consumer packaged goods brands. The platform expands first-party data collection capabilities beyond traditional loyalty programs by enriching customer profiles to support advanced analytics, personalization, and targeted marketing campaigns without requiring extensive modifications to existing technology stacks. Through its proprietary Rippl network, the organization connects regional grocers and convenience stores to a broader nationwide consumer footprint for localized advertising purposes. Operating under the executive leadership of General Manager Enrique Munoz Torres, the business currently functions as a wholly owned subsidiary of the publicly traded digital advertising platform Cardlytics following a corporate acquisition completed in April 2021. The enterprise software company was originally founded in 2012, though its specific founders remain undisclosed.
Bridg has raised $11.0M across 1 funding round.
Bridg has raised $11.0M in total across 1 funding round.
Bridg has raised $11.0M across 1 funding round. Most recently, it raised $11.0M Series B in August 2017.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2017 | $11M Series B | Morpheus Ventures | ACT ONE Ventures, Addition, Anthemis Group, Betaworks Ventures, Bonfire Ventures, BoxGroup, Browder Capital, Buckley Ventures, CapitalX, Coelius Capital, Composite Ventures, Crosscut Ventures, Kevin Ding, Drive Capital, Founders Fund, General Atlantic, Highbury Group, Listen, Lytical Ventures, March Capital, Matchstick Ventures, Scott Sandell, Pareto Holdings, Revolution Growth, SCOR Ventures, SignalFire, Springdale Ventures, The HIT Forge, Chris M. Willliams, Clark Landry, Daren Cotter, Jiake LIU, LEV Ekster, Ryan Wyatt, Sahil Lavingia, Scott Belsky, NextEquity Partners, Visa | Announced |
Bridg has raised $11.0M in total across 1 funding round.
Bridg's investors include Morpheus Ventures, Act One Ventures, Addition, Anthemis Group, Betaworks Ventures, Bonfire Ventures, BoxGroup, Browder Capital, Buckley Ventures, CapitalX, Coelius Capital, Composite Ventures.
Bridg is an enterprise SaaS data infrastructure company headquartered in Los Angeles, California, founded in 2012 with 51 employees. It focuses on making customer data accessible and actionable for brick-and-mortar retailers and consumer packaged goods (CPG) brands through industry-leading identity resolution, a proprietary census of identity and behavior, and strategic data partnerships.[1][3]
Bridg helps clients expand and enrich first-party data beyond loyalty programs, creating a single source of truth for loyalty and non-loyalty customers. This enables enhanced customer intelligence, personalization at scale, and measurement of strategic decisions, driving revenue growth while prioritizing data privacy, transparency, and consistency.[3]
Bridg was founded in 2012 in Los Angeles, emerging to address the challenge of unlocking actionable insights from in-store consumer data for retailers and CPG brands.[1] Key leaders include Enrique Muñoz Torres and Greg Muchnik, Head of Engineering, who brings experience from Motorola and Yahoo in embedded systems, distributed data processing, and engineering management for advertising pipelines.[3]
The company gained traction by pioneering identity resolution for unknown in-store consumers, evolving into a full SaaS platform that integrates with industry-leading tools for data activation and analytics. This positions Bridg as a key enabler in the shift toward first-party data strategies amid changing privacy landscapes.[1][3]
Bridg rides the wave of first-party data dominance as third-party cookies phase out and privacy regulations tighten, enabling brick-and-mortar retailers and CPG brands to compete in a digital-first world.[3] Its timing aligns with the post-pandemic retail resurgence, where in-store traffic analytics and personalized engagement are critical for revenue recovery amid e-commerce saturation.[1]
Market forces like rising consumer expectations for tailored experiences and the need for cookieless tracking favor Bridg's strengths, influencing the ecosystem by empowering traditional retailers with SaaS tools typically reserved for digital natives. This bridges physical and digital retail, fostering innovation in omnichannel strategies.[1][3]
Bridg is poised for expansion as retailers double down on first-party data to personalize at scale and measure omnichannel impact. Upcoming trends like AI-driven hyper-personalization and advanced analytics will amplify its platform, potentially growing its 51-employee base and partner network.[1][3]
Its influence may evolve by setting standards for in-store identity resolution, attracting acquisitions from larger martech players, and deepening CPG integrations—ultimately transforming customer data into a core revenue asset for physical retail.[3] This cements Bridg's role at the intersection of data infrastructure and real-world commerce.