BRIC Entertainment is a company.
Key people at BRIC Entertainment.
BRIC Entertainment was founded by Brian Li (Co-Founder).
BRIC Entertainment was founded by Brian Li (Co-Founder).
BRIC Foundation (standing for Break, Reinvent, Impact, Change) is a 501(c)(3) nonprofit organization dedicated to increasing representation of women and underrepresented groups in Entertainment, Gaming, Media, and Tech industries.[2][3] It achieves this by partnering with education, government, nonprofits, and industry leaders to create equitable talent pipelines, including apprenticeships for roles like visual effects artists, game designers, animators, and production managers.[2][3] Note that "BRIC Entertainment" aligns most closely with this entity, distinct from the unrelated BRIC Arts & Media, a Brooklyn-based arts institution focused on cultural programming.[1][4][5]
The foundation serves diverse, historically excluded creators by addressing hiring and retention gaps in entertainment, fostering pathways from early education to leadership roles.[2][3]
BRIC Foundation was founded in July 2018 in Los Angeles, CA, by Alison Mann, a veteran of 17 years in creative talent recruitment for entertainment.[3] Inspired by industry-wide diversity shortcomings, Mann partnered with producers Jill Gilbert and Nicole Hendrix to rethink talent pipelines, shifting focus from current hiring pools to early-life engagement for long-term change.[3]
The idea emerged from Mann's frustration with stagnant diversity efforts, leading to BRIC's launch with a mission to "Break, Reinvent, Impact, and Change" industry foundations.[3] Early momentum came from strategic alliances with industry giants like Lucasfilm, DreamWorks Animation, and Moonbug Entertainment via its board, enabling apprenticeship programs and advocacy.[2][3]
BRIC rides the wave of DEI mandates and talent shortages in entertainment and gaming, where underrepresented creators remain scarce amid booming demand for diverse storytelling in VFX, animation, and digital media.[2][3] Timing is ideal post-2020 social justice movements, aligning with industry shifts toward inclusive hiring amid labor gaps from tech's convergence with media (e.g., AI-driven effects, VR gaming).[2]
Market forces like streaming wars and game industry growth (projected to hit $300B+ globally) favor BRIC, as studios seek sustainable diversity to avoid backlash and innovate narratives.[3] It influences the ecosystem by incubating talent that diversifies content pipelines, indirectly boosting innovation in Brooklyn-adjacent media hubs while countering systemic inequities.[1][3]
BRIC Foundation is poised to scale its apprenticeship model amid rising DEI scrutiny and tech-entertainment fusion, potentially expanding to AI ethics training or global programs as industries face regulatory pressures.[2][3] Trends like generative AI in VFX and inclusive gaming will amplify its role, evolving influence from pipeline builder to policy shaper with board networks.[3]
As entertainment reckons with representation gaps, BRIC's early bet on foundational change positions it to redefine who tells tomorrow's stories, anchoring diverse voices in a $2T+ creative economy.[2][3]
Key people at BRIC Entertainment.
