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BrandShield is a digital risk protection company that utilizes artificial intelligence to detect and mitigate online threats such as brand impersonation, phishing, and counterfeiting for large global enterprises. The organization operates on a subscription-based software model, providing enterprise clients with continuous real-time monitoring, threat analysis, and automated takedown capabilities across external websites, social media platforms, and advertising networks. The platform serves multinational brands across various consumer and technology sectors, including consumer electronics manufacturer B&O, footwear brand FRANKIE4, and metaverse gaming platform The Sandbox. In recent operations, the company achieved a 97.5 percent scam website takedown rate and 100 percent fraudulent ad removal for specific retail clients, alongside detecting 132 fraudulent domains with a 96.2 percent takedown success rate for its gaming partners. BrandShield was originally founded in 2013 by co-founders Yoav Keren and Yuval Zantkeren.
BrandShield has raised $7.0M across 3 funding rounds.
BrandShield has raised $7.0M in total across 3 funding rounds.
BrandShield has raised $7.0M across 3 funding rounds. Most recently, it raised $3.0M Series U in October 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2023 | $3M Series U | — | Ride Home Fund, Mark Gillespie, William Christopher Currie | Announced |
| Sep 1, 2017 | $3M Series A | — | IAngels, NFX, Sequoia Capital Israel, State OF Mind Ventures, Harel Kodesh, Michael Moritz, Terence Leahy, Yaron Lemelbaum | Announced |
| Sep 1, 2013 | $1M Seed | — | — | Announced |
BrandShield has raised $7.0M in total across 3 funding rounds.
BrandShield's investors include Ride Home Fund, Mark Gillespie, William Christopher Currie, iAngels, NFX, Sequoia Capital Israel, State of Mind Ventures, Harel Kodesh, Michael Moritz, Terence Leahy, Yaron Lemelbaum.
BrandShield is a cybersecurity company that builds an AI-powered SaaS platform for digital risk protection, detecting and removing online threats like phishing sites, trademark infringements, counterfeits, executive impersonation, and social scams across websites, social media, marketplaces, mobile apps, and the dark web.[1][2][3][4] It serves global brands in sectors including pharmaceuticals, finance, fashion, retail, technology, and more—such as Levi’s, New Balance, Dropbox, Bristol Myers Squibb, and Swisscom—solving the problem of revenue loss, reputational damage, and customer distrust from cybercriminals exploiting brand identities.[1][2][3][4] The platform's growth momentum is evidenced by its recognition as a Frost & Sullivan Leader in Digital Risk Protection, public listing on the London Stock Exchange AIM (ticker: BRSD), and operations from headquarters in Herzliya, Israel, with a U.S. presence in New York.[3]
Founded in 2013 in Herzliya, Israel, by cybersecurity experts, BrandShield emerged to address the rising tide of online threats targeting brands and consumers, starting with a focus on AI-driven monitoring for phishing and fraud.[2][3] The company's early traction came from protecting high-profile clients in pharmaceuticals and fashion, evolving its platform to incorporate machine learning for cross-platform detection, pattern recognition, and automated enforcement, while building a team with IP legal expertise.[1][2][3] Key milestones include expanding to serve global enterprises and earning industry accolades, humanizing its mission through real-world impact like rapid threat takedowns that preserve customer trust.[3][5]
BrandShield rides the explosion of AI-driven cyber threats—like deepfakes, social impersonations, and counterfeit marketplaces—amid rising e-commerce and social media reliance, where 20% of consumers encounter brand scams and attacks cause $4.35M average losses.[4][5] Its timing aligns with cybersecurity's shift from firewalls to external digital risk protection, democratizing tools for businesses of all sizes against scammers leveraging the same AI advancements.[5] Market forces like regulatory pressures on brand safety and the economics of cybercrime favor its model, influencing the ecosystem by enabling unified IT-legal responses, fostering safer online commerce, and setting standards for proactive, automated defense in a $5.2M-revenue operation.[3][5]
BrandShield is poised for expansion by enhancing AI for emerging threats like AI-generated deepfakes and expanding into small-business and executive protection markets, leveraging its LSE listing for acquisitions or partnerships.[3][5] Trends like multi-stakeholder cybersecurity collaboration and scammer deterrence will shape its path, potentially evolving its influence through platform integrations and global enforcement networks to redefine brand resilience in an AI-accelerated threat landscape. This positions it as an essential shield for the digital economy's growth.
