Brandback is a technology company.
Brandback has raised $7.0M across 1 funding round.
Brandback has raised $7.0M in total across 1 funding round.
Brandback has raised $7.0M in total across 1 funding round.
Brandback's investors include Battery Ventures, Earlybird Venture Capital, Embedded Ventures, JME Ventures.
Brandback is a Berlin-based technology startup founded in 2023 that builds an embedded resale infrastructure for online retailers, enabling seamless second-hand sales integration into shopping carts, listings, and checkouts.[1][2][3][4] It serves fashion and retail brands by solving operational complexities in recommerce—such as customer service, shipping, disputes, and payouts—through a turnkey, AI-powered solution with no upfront costs, boosting conversion rates, customer lifetime value (LTV), and sustainability.[1][2][3] The company has raised $7.4M in pre-seed and seed funding led by Earlybird VC, with participation from 9900 Capital and retail executives, and partners with global brands like Replay Jeans and Sandqvist, operating in ten countries since its Q4 2024 product launch.[1][2][3]
This positions Brandback at the intersection of resale-driven retail and consumer demands for transparency and waste reduction, turning every purchase into a tradable asset while allowing retailers to focus on core operations.[1][2]
Brandback was founded in 2023 in Berlin by Chris Kilin (CEO), Wlad Peljuchno, Jan Monko, and Alex Linewitsch, who identified the untapped potential in embedding resale directly into retailer checkouts to drive revenue and loyalty.[3][4] The idea emerged amid booming recommerce trends, where younger consumers prioritize sustainability, but brands hesitated due to operational hurdles; Kilin emphasized building "resale infrastructure for a more sustainable and profitable retail industry."[1][2] Early traction came swiftly with the product's Q4 2024 launch, securing partnerships like Replay Jeans and Sandqvist, whose CEO Caroline Lind noted it combines "customer loyalty, sustainability, and profitability."[1][2] The $7.4M raise in mid-2025, led by Earlybird's Tim Rehder, validated their AI-native approach and sharp execution.[1][2][3]
Brandback rides the recommerce wave, fueled by sustainability trends and younger demographics demanding circular retail models amid rising waste concerns and e-commerce maturity.[1][2] Timing is ideal as resale scales globally but operational friction sidelines most brands—Brandback's embedded model unlocks this by making recommerce profitable and native to retail flows, influencing ecosystems through higher LTV and loyalty in fashion/retail.[1][3] Market forces like EU/US expansion, AI advancements, and investor interest (e.g., Earlybird) favor it, positioning Brandback to reshape retail infrastructure akin to how Stripe embedded payments.[1][2]
Brandback's momentum—post-$7.4M raise, global partnerships, and AI enhancements—signals aggressive scaling, with plans to grow go-to-market/engineering teams and onboard more retailers in Europe/US.[1][2] Trends like AI-driven personalization and regulatory pushes for sustainability will amplify its edge, potentially evolving it into the default resale layer for e-commerce. As recommerce hits mainstream, expect Brandback to drive industry-wide adoption, turning resale from niche to core revenue driver and solidifying its role in profitable, circular retail.
Brandback has raised $7.0M across 1 funding round. Most recently, it raised $7.0M Seed in June 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2025 | $7.0M Seed | Battery Ventures, Earlybird Venture Capital, Embedded Ventures, JME Ventures |