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Brand New Vision is a technology company.
Brand New Vision (BNV) develops a platform for creating, distributing, and monetizing digital fashion assets and wearables within the Web3 ecosystem. Leveraging smart contracts, it enables secure transactions and ownership for unique digital garments and accessories. BNV’s offerings, including 3D products and digital eyewear NFTs, bridge fashion with the burgeoning metaverse economy.
Founded by Richard Hobbs, BNV emerged from inefficiencies and environmental impact within the conventional fashion industry. Hobbs envisioned a decentralized framework to mitigate waste, reduce costs, and accelerate innovation by shifting fashion into a digital realm. This approach empowers creators and consumers with new forms of ownership and expression.
BNV’s products serve digital artists, fashion brands, and consumers engaging with style and identity in virtual environments. The company cultivates a vibrant digital fashion economy, where its proposed Fa$h Coin functions as a native currency. BNV’s long-term vision is to become a foundational pillar for the fashion metaverse, providing unparalleled access and utility.
Brand New Vision has raised $4.0M across 1 funding round.
Brand New Vision has raised $4.0M in total across 1 funding round.
Brand New Vision (BNV) is a technology company specializing in digital fashion, focusing on creating and selling digital wearables and 3D avatars for the fashion industry. It provides a platform where users can customize avatars that reflect personal style and preferences, supported by its own cryptocurrency, FA$H. BNV works with fashion brands and designers to build immersive digital fashion experiences that enable consumers to truly own, collect, and trade limited edition virtual clothing and accessories. This addresses the evolving demand for digital identity and ownership in Web3 environments, particularly in gaming and metaverse applications[1][2][7].
Founded in 2019, Brand New Vision initially aimed to develop technology to modernize the traditional fashion industry by reducing waste, costs, and time to market. However, with the rise of smart contracts and NFTs, the company pivoted to focus exclusively on virtual products. This shift allowed BNV to build infrastructure for digital fashion ownership and trading, creating bridges between fashion, gaming, and crypto sectors. The founding team brought together expertise from these industries to position BNV as a leader in Web3 digital fashion[1][2].
Brand New Vision rides the wave of Web3, NFTs, and the metaverse, capitalizing on the growing consumer interest in digital identity and virtual goods. The timing is critical as fashion brands seek sustainable alternatives to physical production and new ways to engage digitally native consumers. Market forces such as the rise of immersive gaming, social platforms, and blockchain technology create fertile ground for BNV’s vision of a digital wardrobe that transcends physical reality. By bridging traditional fashion with emerging digital economies, BNV influences the broader ecosystem by setting standards for digital ownership and immersive brand experiences[1][2][7].
Looking ahead, Brand New Vision is poised to expand its influence as digital fashion becomes mainstream in gaming, social media, and virtual worlds. Trends like increasing adoption of NFTs, cross-platform digital identities, and demand for sustainable fashion solutions will shape its journey. BNV’s continued investment in technology, partnerships, and education will likely solidify its role as a pioneer in Web3 fashion, potentially transforming how consumers express identity and value in digital spaces. The company’s vision to take fashion beyond physical reality aligns with the broader digital transformation of lifestyle and culture[1][2][7].
Brand New Vision has raised $4.0M in total across 1 funding round.
Brand New Vision's investors include Animoca Brands, Alex Moukas, Michael Kazam, AngelHub, ArkStream Capital, Cube Entertainment, Grizzly Capital, K3 Ventures, Meteorite Labs, MyAsiaVC, Sparkle Ventures, Startive Ventures.
Brand New Vision has raised $4.0M across 1 funding round. Most recently, it raised $4.0M Series A in February 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Feb 1, 2022 | $4.0M Series A | Animoca Brands | Alex Moukas, Michael Kazam, AngelHub, ArkStream Capital, Cube Entertainment, Grizzly Capital, K3 Ventures, Meteorite Labs, MyAsiaVC, Sparkle Ventures, Startive Ventures |