Brand New Day Bank

Brand New Day Bank is a Netherlands-based online financial institution offering long-term wealth building products. It provides savings accounts, investment solutions, and pension plans through a digital-first approach. The bank focuses on accessible financial services with transparent costs, allowing individuals and corporations to manage their financial futures efficiently online.

Founded in 2010 by Kalo Bagijn and Thierry Schaap, Brand New Day built upon their prior success with BinckBank, an online brokerage firm. Their insight was to simplify complex pension and investment products, making them more understandable and affordable for a broader demographic.

Primarily serving individuals, including expatriates, and businesses, Brand New Day aims to empower clients through effective saving and investing platforms. Its mission is to demystify financial planning, providing tools that support long-term financial security. The company envisions robust financial solutions universally available via intuitive online banking.