BRAND AND CELEBRITIES is a technology company.
BRAND AND CELEBRITIES has raised $3.0M across 1 funding round.
BRAND AND CELEBRITIES has raised $3.0M in total across 1 funding round.
BRAND AND CELEBRITIES has raised $3.0M in total across 1 funding round.
BRAND AND CELEBRITIES's investors include 2.12 Angels, Broadway Angels, CapHorn, eFounders, Kima Ventures, Off the Grid Ventures, Eric Nadalin, Tony Jamous.
Brand and Celebrities is a French technology company specializing in influencer and celebrity marketing, pioneering data-driven digital influence solutions since 2011. It operates as a leader in celebrity marketing through a proprietary technological platform that analyzes web and social network data to match brands with authentic celebrity and Key Opinion Leader (KOL) partnerships[2][3]. The company launched Kolsquare in recent years as its dedicated influencer marketing platform, leveraging Big Data, AI, and Machine Learning to serve global brands like Coca-Cola, Netflix, and Hermès across 180 countries on platforms including Instagram, TikTok, and YouTube[2]. As a Certified B Corporation since its integration into Team.Blue in October 2024, it emphasizes responsible influence with ethical practices and transparency, targeting businesses seeking scalable, data-powered KOL collaborations[2].
Kolsquare empowers brands to identify and engage influencers with over 5,000 followers, fostering meaningful partnerships that drive customer service, e-commerce, and brand affinity[2]. Its growth includes serving hundreds of clients and benefiting from Team.Blue's ecosystem of over 60 digital brands in hosting, e-commerce, and social media[2].
Founded as early as 2011 in France, Brand and Celebrities emerged as a pioneer in digital influence by leveraging data to create authentic celebrity-brand matches. Its breakthrough came from a collaboration pairing world boxing champion Jean-Marc Mormeck with an American fast-food brand, where Mormeck shared his career origin story tied to his first job there, exceeding expectations on the brand's social networks[2]. This data-identified affinity marked the start of its technological approach: a search engine, web/social data analysis, and networking platform that positioned it as France's celebrity marketing leader[2].
The company evolved by launching Kolsquare, Europe's leading influencer marketing platform, which scaled globally with AI-driven tools. In October 2024, it joined Team.Blue, one of Europe's largest private tech groups, enhancing its capabilities in digital enablement[2]. This progression from niche celebrity campaigns to a B Corp-certified SaaS platform reflects a focus on ethical, tech-enabled influence amid rising demand for genuine endorsements[2][3].
Brand and Celebrities rides the explosive growth of influencer marketing, a sector projected to expand with AI enabling hyper-personalized, data-backed endorsements amid ad fatigue on traditional channels. Its timing aligns with post-2020 surges in social commerce and authentic storytelling, where celebrities transition from endorsers to tech-enabled partners, as seen in LA's celebrity-founded startups[1][2]. Market forces like Big Data proliferation and platforms' algorithm shifts favor its strengths, countering fake influencer issues with verifiable, ethical metrics[2].
It influences the ecosystem by democratizing access to global KOLs for SMBs and enterprises, promoting "responsible influence" standards that could shape regulations and best practices. By integrating into Team.Blue, it bridges influencer tech with broader digital services, amplifying Europe's role in AI-driven martech against U.S. giants[2].
Brand and Celebrities is poised for accelerated growth through Kolsquare's AI enhancements and Team.Blue synergies, potentially dominating Europe's $20B+ influencer market by expanding into emerging platforms and Web3 endorsements. Trends like AI personalization, short-form video dominance, and regulatory pushes for transparency will propel its B Corp model, while celeb-tech fusions (e.g., AI chatbots from founders like Will.i.am) open co-innovation opportunities[1][2]. Its influence may evolve from French pioneer to global martech contender, redefining brand-celeb dynamics in a creator economy valued at trillions, building on its data-authenticity foundation for sustained leadership[2].
BRAND AND CELEBRITIES has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Series A in June 2016.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2016 | $3.0M Series A | 2.12 Angels, Broadway Angels, CapHorn, eFounders, Kima Ventures, Off the Grid Ventures, Eric Nadalin, Tony Jamous |