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§ Private Profile · New York City, NY, USA
Direct-to-consumer office furniture provider offering ergonomic chairs, desks, and design for home offices and enterprise clients.
Based in New York City, Branch Furniture is a direct-to-consumer and business-to-business provider of ergonomic office furniture, including standing desks, chairs, filing cabinets, and workstations. The company bypasses traditional dealer networks to offer space design, white-glove installation, and trade-in services for both home offices and the $45 billion to $50 billion enterprise sector. Operating with fewer than 20 employees, the enterprise secured $2.4 million in seed capital before completing a Series A funding round in April 2022 to support product research and new office-return developments. Following a 600% growth rate in 2020, the business quadrupled its revenue in 2021, expanded operations into Canada, and currently supplies major corporate customers such as Google and Shopify. Branch Furniture was originally established under the name Bureau in 2019 by co-founders Greg Hayes, Sib Mahapatra, and Verity Sylvester.
Branch Furniture has raised $12.4M across 2 funding rounds.
Branch Furniture has raised $12.4M in total across 2 funding rounds.
Branch Furniture has raised $12.4M across 2 funding rounds. Most recently, it raised $10.0M Branch - Series A in April 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 11, 2022 | $10M Series A | Springdale Ventures | Jiake LIU, Ricky Joshi, Ryan Simonetti, Agya Ventures, Alate Partners, Grouprmc, Maywic Select Investments, Nine Four Ventures, RRE Ventures, SuperAngel.Fund | Announced |
| Nov 11, 2019 | $2.4M Seed | Nine Four Ventures | Alate Partners, Dolik Ventures, Rough Draft Ventures, RRE Ventures | Announced |
Branch Furniture has raised $12.4M in total across 2 funding rounds.
Branch Furniture's investors include Springdale Ventures, Jiake Liu, Ricky Joshi, Ryan Simonetti, Agya Ventures, Alate Partners, GroupRMC, Maywic Select Investments, Nine Four Ventures, RRE Ventures, SuperAngel.Fund, Dolik Ventures.
Branch Furniture is a New York-based direct-to-consumer (D2C) and direct-to-enterprise (D2E) office furniture company founded in 2019, specializing in ergonomic, affordable, and sustainable furniture like chairs, standing desks, workstations, and conference tables.[1][2][3] It serves individuals furnishing home offices, remote workers, growing teams (20-200 employees), and enterprises such as Google, Shopify, Cargo, and Tumblr, solving the problem of high costs, slow delivery, and complexity in premium office furniture by cutting out dealers for up to 50% savings, fast shipping, white-glove assembly, and trade-in flexibility.[1][2][3][4] Post-pandemic, Branch pivoted from enterprise focus to D2C home office demand, achieving 600% growth in 2020, quadrupling in 2021, and tripling pace in 2022, with enterprise revenue surging 500% in recent quarters amid hybrid work returns.[3]
Branch was founded in 2019 by CEO Greg Hayes, Sib Mahapatra, and Verity Sylvester after Hayes encountered frustrations procuring high-quality office furniture at Oxford Properties and Breather, where options were either cheap/fast/low-quality (Ikea/Amazon) or premium/slow/expensive (Steelcase, Knoll, Herman Miller).[1][3] Hayes left Breather to launch Branch as a vertically integrated D2E provider offering curated online search, fast delivery, assembly, inventory management, and refurbishment for businesses.[1] The COVID-19 pandemic halted enterprise demand after nearly 100 installations, prompting a 2020 pivot to D2C home office furniture amid layoffs; this capitalized on remote work trends, selling out inventory in a month and fueling explosive growth.[1][3]
Branch rides the hybrid work revolution, blending remote-first home setups with office returns, amplified by pandemic-induced demand shifts that turned a near-failure into hypergrowth.[1][3] Timing aligns with sustained WFH macro tailwinds, where prolonged remote work exposed traditional furniture's flaws—high costs and delays—while enterprises seek flexible, pre-furnished spaces for 20-200 employee teams.[3][4] Market forces like sustainability mandates, ergonomic health focus, and D2C e-commerce disruption favor Branch's model, influencing the ecosystem by democratizing premium furniture for startups/SMBs and pressuring incumbents to innovate on speed/value.[2][5] As a venture-backed player (e.g., Nine Four Ventures re-investment), it exemplifies tech-enabled vertical integration in consumer goods.[1]
Branch is poised to expand with new office-return collections, R&D hires (e.g., head of design led by Jesse Menayan), potential brick-and-mortar stores, and deeper enterprise penetration via white-glove services and Flex programs.[3][5] Trends like AI-driven workspace personalization, circular economy pushes, and persistent hybrid models will shape its path, potentially scaling beyond U.S./Canada through supply chain optimizations. Its influence may evolve from pandemic pivot survivor to category leader, redefining accessible workspaces and tying back to its core mission: simplifying furniture to make work more enjoyable.[2]