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Key people at boxgreen.
Boxgreen is an online B2C and B2B food company based in Central Singapore that delivers healthier, portion-controlled, plant-based snacks. Founded in 2014, the enterprise focuses on the healthy food retail sector across Singapore and Malaysia, offering natural, gluten-free, and vegan products formulated entirely without artificial ingredients, preservatives, or added sugars. Operating as a certified B Corporation with an 82.7 impact score, the organization supports meals for the less privileged and integrates social impact by employing individuals from ex-offender and special needs communities. Over a recent three-year period, the Great Place to Work-Certified company trained and employed more than 210 beneficiaries, providing over 64,800 hours of training. Boxgreen recently launched an equity crowdfunding campaign on the Wefunder platform in April 2025, successfully raising $63,180 via SAFE notes with a $3.5 million valuation cap.
Key people at boxgreen.
Boxgreen is a sustainable online snack company based in Singapore that delivers healthier, portion-controlled, plant-based snacks directly to customers' doorsteps, operating primarily in Singapore and Malaysia.[1][2][4] It solves the problem of finding tasty, guilt-free snacks by offering natural, preservative-free alternatives to high-sodium, artificially flavored options, while directing a portion of proceeds to provide meals for the less privileged and supporting vulnerable communities through employment and training.[1][2] As a B Corp certified since May 2017 with an overall impact score of 82.7 (well above the median of 50.9 for ordinary businesses), Boxgreen emphasizes environmental responsibility, inclusive hiring, and social good, fostering growth through partnerships like SnackMagic and a strong employee-owned culture.[1][2][3]
Boxgreen was founded in 2014 in Singapore by entrepreneurs frustrated with the lack of great-tasting, healthy snacks that "fuel us without leaving us feeling guilty."[2] The idea emerged from a desire to experiment with flavors using only natural ingredients, free from artificial additives, while challenging the notion that healthy snacking must be bland.[2] Early traction came from a commitment to social impact: every snack is packed by beneficiaries of initiatives like the Yellow Ribbon Project in Changi Prison, employing and training over 50 ex-inmates, former drug addicts, refugees, single mothers, and persons with special needs through partners such as Open Door Policy.[2] This human-centered approach, combined with B Corp certification in 2017, marked pivotal moments that solidified its mission as a force for good.[1][2]
Boxgreen rides the wave of sustainable consumer trends in Southeast Asia, where demand for healthy, ethical snacks aligns with rising health consciousness post-pandemic and e-commerce growth in food delivery.[1][2] Timing is ideal amid regional pushes for B Corp-like accountability and inclusive economies, amplified by market forces like urbanization in Singapore/Malaysia driving doorstep convenience and ESG investing favoring purpose-driven brands.[1][2] It influences the ecosystem by pioneering socially embedded supply chains—training vulnerable workers and promoting eco-packaging—setting a model for foodtech startups to blend profitability with impact, potentially inspiring scalable replication in emerging markets.[2]
Boxgreen is poised for expansion by leveraging its B Corp credibility and partnerships (e.g., SnackMagic) to enter new Southeast Asian markets or diversify into corporate wellness programs, capitalizing on global sustainability mandates.[1][2] Trends like plant-based demand and AI-optimized supply chains for perishables will shape its path, while evolving employee-ownership could attract impact investors. Its influence may grow as a blueprint for "profitable do-gooders," amplifying social mobility in food retail—echoing its founding quest to make snacking a force for positivity.[2][3]
