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Founded in 2012, Botify is a New York-based enterprise software company providing an AI-powered platform that automates and optimizes search engine optimization. The software-as-a-service platform utilizes machine learning algorithms to connect websites with traditional search engines and AI answer platforms like ChatGPT and Perplexity. Trusted by over 500 enterprise customers across the e-commerce, media, travel, and luxury sectors, the company serves recognizable brands like Expedia, L'Oréal, The New York Times, and Macy's. Led by executives including Chief Marketing Officer Robert Rothschild and Chief Revenue Officer Charley Hackerson, the organization operates with approximately 315 employees, generates $47.1 million in annual revenue, and has raised $82.2 million across three rounds. Botify recently expanded its capabilities to include agentic AI search technology and introduced a new return on organic search spend measurement model for calculating ROI.
Botify has raised $82.0M across 3 funding rounds.
Botify has raised $82.0M in total across 3 funding rounds.
Botify has raised $82.0M in total across 3 funding rounds.
Botify's investors include Nicolas Herschtel, Antoine Izsak, Chloé Giard, Claire Houry, IDInvest Partners, Ventech.
Botify has raised $82.0M across 3 funding rounds. Most recently, it raised $55.0M Series C in September 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 2, 2021 | $55M Series C | Nicolas Herschtel | Antoine Izsak, Chloé Giard, Claire Houry | Announced |
| Feb 1, 2019 | $20M Series B | Idinvest Partners | Ventech | Announced |
| Jan 1, 2016 | $7M Series A | Idinvest Partners, Claire Houry | — | Announced |
Botify is a global enterprise software company founded in 2012 that builds an agentic AI search optimization platform for organic search and SEO. It serves ambitious brands like Macy’s, Levi’s, The New York Times, Expedia, and L'Oréal, helping them maximize visibility, relevance, and revenue across traditional search engines (Google, Bing) and AI platforms (ChatGPT, Perplexity) by automating SEO workflows, ensuring pages are indexed and ranked effectively.[1][2][3][4] The platform solves critical problems in the AI-driven search era—where bots drive 50% of website traffic and 50% of pages go unseen—through AI agents that deliver data-backed insights, automated optimizations (e.g., Speedworkers, PageWorkers), and cross-platform control, driving sustained profitability and 10x productivity gains for over 500 customers in 30 countries.[1][2][4] With $85M in venture funding and recognition as a Strong Performer in The Forrester Wave™: Search Engine Optimization Solutions, Q3 2025, Botify shows strong growth momentum via global expansion and innovation in agentic automation.[1][4]
Botify was founded in 2012 in Paris by Adrien, Stan, and Thomas, SEO and web veterans who recognized brands' need for better visibility into organic search performance.[1] The idea emerged from their decades of hands-on experience, aiming to pioneer technical SEO tools that deliver measurable impact; they launched with a focus on giving brands control over SEO ROI.[1] Early traction came quickly: in 2016, Botify secured $7.2M from Ventech and IDInvest, expanded globally with offices in London and New York, and released RealKeywords in 2017 to bridge technical and content SEO in a full-funnel approach.[1] Momentum accelerated with a $55M Series C in 2018, fueling Asia-Pacific offices in Singapore, Sydney, and Tokyo; by 2022-2023, pivotal automation launches like Speedworkers and PageWorkers doubled down on scalable AI-driven SEO, reshaping the industry amid evolving search dynamics.[1]
Botify stands out in the crowded SEO space through these key strengths:
Botify rides the AI-first search revolution, where bots and agents now drive 50% of traffic and traditional SEO falls short against dynamic engines like Perplexity or ChatGPT.[2][4] Timing is ideal amid market forces like exploding AI adoption, engineering bottlenecks in manual workflows, and the need for "answer engine" optimization—Botify's agentic platform navigates this by automating visibility at velocity, turning search into a high-ROI performance channel.[1][3][4] It influences the ecosystem by pioneering technical-to-agentic SEO evolution, empowering brands to capture revenue in fragmented landscapes, fostering innovation through quarterly SEO meetups, tech talks, and certifications like HappyIndex® for motivated teams.[1][3]
Botify is poised to dominate AI search optimization as agentic tech matures, expanding its platform to handle emerging answer engines and deeper integrations for even faster revenue wins. Trends like rising bot traffic and AI measurement evolution will amplify demand, potentially scaling its 500+ customer base further via global offices and $85M-backed R&D. Its influence could evolve from SEO innovator to essential infrastructure for digital discovery, ensuring brands thrive in an AI-dominated web—cementing its role as the power behind being found everywhere that matters.[1][2][4]
