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§ Private Profile · Warsaw, Mazowieckie, Poland
Mobile-first SaaS and marketplace platform for appointment scheduling, client management tools, and payments in beauty and wellness.
Booksy is a Chicago, Illinois-based SaaS and marketplace platform providing appointment scheduling, client management, and payment processing solutions for the beauty and wellness industry. The company operates a mobile software application that connects independent service providers, such as hair salons and barbershops, directly with consumers. Through its core software infrastructure, the business facilitates over 260 million appointments annually and processes more than $10 billion in total gross transaction volume. Operating across 25 countries, the platform serves a global user base encompassing over 140,000 commercial businesses and 40 million individual consumers, generating $65.9 million in annual revenue during 2024. The enterprise is backed by venture capital firms including Piton Capital, Inovo, Industry Ventures, and XG Ventures, and maintains a global workforce of approximately 700 employees. Booksy was founded in 2014 by Stefan Batory and Konrad Howard.
Booksy has raised $118.9M across 6 funding rounds.
Booksy has raised $118.9M in total across 6 funding rounds.
Booksy has raised $118.9M in total across 6 funding rounds.
Booksy's investors include Alexander Captain, Coelius Capital, Craft Ventures, Dragoneer Investment Group, Foundation Capital, LOI Venture, OMERS Ventures, Partech Ventures, Piton Capital, Salesforce Ventures, Frederic Kerrest, Kai Hansen.
Booksy has raised $118.9M across 6 funding rounds. Most recently, it raised $70.0M Series C in January 2021.
Booksy is a leading mobile-first booking and scheduling platform for beauty and wellness professionals, serving small businesses like stylists, barbers, and nail techs by streamlining appointments, payments, client management, and marketing.[3][5][6] It solves key pain points such as manual phone bookings, no-shows, fragmented client data, and inefficient operations, replacing tools like pen-and-paper or texts with an all-in-one app that provides 24/7 visibility via a marketplace, analytics for growth, and integrations like Google AI for passive bookings.[2][3][4][5] Booksy powers over 6 million monthly appointments, with 13 million users and 500+ employees, demonstrating strong growth by doubling in size annually and expanding globally from its Polish roots.[4][8]
Booksy was founded in 2015 by Stefan Batory and Konrad Howard, who drew from firsthand experience in small business challenges to create a tool giving entrepreneurs back their time for artistry.[8] Starting as a small team handling hundreds of daily reservations, it quickly scaled; by leveraging Google Cloud for infrastructure, Booksy managed explosive growth to over 200,000 daily bookings and 80+ developers, addressing limitations of legacy servers amid annual doubling.[4] Pivotal moments include Polish tech ecosystem backing via Endeavor, investor support from US and Europe, and expansions into new sectors like banking and telecoms.[4][7][8]
Booksy rides the wave of agentic AI and conversational commerce, timing perfectly with Google's AI Search Mode to reduce booking friction in a $500B+ global beauty/wellness market fragmented by analog practices.[2][4] Market forces like rising small business digitization, post-pandemic demand for contactless services, and AI scalability favor its model, especially as it penetrates beyond 5% in health/beauty toward billions of bookings via microservices on Google Cloud.[4] It influences the ecosystem by empowering 30+ Polish tech founders as a multiplier, fostering global networks of self-made providers, and expanding to adjacent sectors, proving SaaS can democratize tools for underserved SMBs.[7][8]
Booksy is poised for hypergrowth, targeting 20% worldwide penetration in beauty/wellness and adjacent markets like telecoms, fueled by AI integrations and cloud scalability to handle hundreds of millions of monthly bookings.[4] Trends like AI-driven personalization, zero-commission passive acquisition, and data unification will accelerate revenue, while global expansion and operating efficiencies solidify its edge over analog holdouts. Its influence may evolve from niche pioneer to universal SMB scheduler, amplifying small creators in a conversational AI era—just as founders envisioned reclaiming time for artistry.[2][8]