Loading organizations...
§ Private Profile · New York City, NY, USA
Historical food wholesaler, shipping, and sugar trading firm based in London, UK, engaged in food distribution and global trade.
Booker is a New York-based technology company that develops cloud-based business management and appointment booking software for salons, spas, and wellness businesses. Prior to its strategic acquisition, the enterprise raised approximately $77 million in venture capital funding from a syndicate of prominent institutional investors, including Bain Capital Ventures, Revolution Ventures, and First Data. The software platform provides integrated point-of-sale, employee scheduling, and customer relationship management tools designed to help service-oriented merchants process transactions and manage their daily operations. In 2018, the publicly traded wellness technology platform Mindbody acquired Booker for $115 million in cash and assumed liabilities. This transaction integrated a network of over 10,000 boutique enterprise customers into a broader consumer marketplace. The organization was originally established as a corporate spin-off from SpaFinder in 2010 by co-founders Josh McCarter and Daniel Lizio-Katzen.
Booker has raised $78.0M across 3 funding rounds.
Booker has raised $78.0M in total across 3 funding rounds.
Booker by MINDBODY is a comprehensive cloud-based software platform designed for spas, salons, and local service businesses, unifying booking, payments, client management, marketing, and operations into a single web-based system accessible from any device.[1][2][5] It serves thousands of beauty and wellness providers, including Fortune 500 companies, across 70 countries, processing over one million appointments monthly and generating $57.7 million in annual revenue as of 2025, with $77 million in total funding.[1][5] The platform solves fragmented operations—replacing manual processes and disconnected tools—by enabling 24/7 online bookings via websites, mobile, social media, and partner sites like Yelp, while streamlining payments, inventory, employee scheduling, and AI-driven client interactions to drive growth and retention.[2][5]
Founded in 2007 and headquartered in New York City, Booker emerged to address inefficiencies in local service businesses, particularly in beauty and wellness, by creating a unified platform for scheduling, eCommerce, and management.[1] Early traction came from replacing manual booking methods with a seamless online system, scaling to serve diverse clients from small salons to large enterprises.[1][5] In a pivotal acquisition, MINDBODY— a leading fitness and wellness software provider—purchased Booker, integrating it as "Booker by MINDBODY" to expand its reach in spas and salons, with the combined entity now powering global operations and innovations like AI virtual receptionists.[2][5]
Booker rides the wave of digital transformation in the $500+ billion global beauty and wellness industry, where consumer demand for seamless, contactless booking surged post-pandemic, amplified by mobile commerce and AI personalization.[2][5] Its timing aligns with the rise of integrated SaaS for SMBs, countering market forces like labor shortages and online competition by automating front-desk tasks and boosting visibility on OTAs and review sites.[1][2] By enabling service businesses to operate like tech-native eCommerce players, Booker influences the ecosystem, fostering data-driven decisions and hybrid models that blend in-person services with digital sales, while its MINDBODY backing accelerates adoption in adjacent sectors like fitness.[5]
Booker is poised for expansion through AI enhancements, deeper integrations with emerging payment rails and global marketplaces, and potential growth into adjacent verticals like medical spas amid rising wellness tech demand.[2] Trends like hyper-personalized client experiences via predictive analytics and voice-enabled booking will shape its trajectory, potentially elevating its revenue beyond $57.7 million by capturing more international markets.[1][2] As SaaS consolidation continues, Booker's unified model positions it to dominate local services management, evolving from a booking tool to an indispensable growth engine—transforming how businesses like spas thrive in a digital-first world, much like its original mission to unify fragmented operations.[1][5]
Booker has raised $78.0M across 3 funding rounds. Most recently, it raised $35.0M Series C in March 2015.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2015 | $35M Series C | Adam Smith | Accel, Acequia Capital, Amplify Partners, Benchmark, BoxGroup, Chicago Ventures, Cloudtree Ventures, Grotech Ventures, M.g. Siegler, Jump Capital, Khosla Ventures, LUV Ventures, Meritech Capital Partners, Quiet Capital, Revolution, Serena Ventures, Slow Ventures, MG Siegler, SAM Altman, Bain Capital Ventures, Himanshu Patel, Revolution Ventures, Signal Peak Ventures, TDF Ventures | Announced |
| Apr 1, 2013 | $28M Series B | Deepak Sindwani | Grotech Ventures, Moderne Ventures, Revolution, Robert Stewart, Revolution Ventures, TDF Ventures, Vital Financial | Announced |
| Oct 1, 2011 | $15M Series A | Steve Case | Grotech Ventures, Moderne Ventures, Revolution, Robert Stewart, Peter Ellis, JIM Pastoriza | Announced |
Booker has raised $78.0M in total across 3 funding rounds.
Booker's investors include Adam Smith, Accel, Acequia Capital, Amplify Partners, Benchmark, BoxGroup, Chicago Ventures, CloudTree Ventures, Grotech Ventures, M.G. Siegler, Jump Capital, Khosla Ventures.