Bonusway is a technology company.
Bonusway has raised $6.0M across 2 funding rounds.
Bonusway has raised $6.0M in total across 2 funding rounds.
Bonusway has raised $6.0M in total across 2 funding rounds.
Bonusway's investors include Flashpoint VC, Nordic FoodTech VC.
Bonusway is a Helsinki-based technology company founded in 2011 that operates a cashback and deals platform, driving sales for e-commerce merchants by sharing online deals with its user community.[1][2] It serves consumers seeking cash rewards and shopping inspiration while providing e-commerce partners with loyal customers and performance marketing tools, solving the problem of customer acquisition and retention in online retail.[1][2][3] With over 3 million users in earlier reports and up to 5 million globally across 16+ countries including Finland, Russia (as Kopikot), Sweden, Turkey, and the Netherlands, Bonusway has achieved market leadership in Northern and Eastern Europe through organic growth and acquisitions like Shopkorting.nl and Cashbackshopping.se.[2][3][4]
Bonusway emerged as Finland's first e-commerce customer loyalty scheme in 2011, founded by young entrepreneurs including Lasse Järvinen.[1][4] A pivotal early moment came a couple of years later when the founders pitched on the TV show *Leijonan luola* (Lion’s Cave), securing 75,000 euros in venture capital that fueled initial expansion.[4] Previously known as Ostohyvitys.fi in Finland and Bonusbay internationally, the company evolved from a local cashback service into a multinational platform, growing via user traction among 20-35-year-old women for fashion/beauty deals and frequent travelers for high bonuses, while pursuing acquisitions to scale globally.[2][3][4]
Bonusway rides the cashback and affiliate marketing trend in e-commerce, capitalizing on rising online shopping where consumers demand rewards amid economic pressures and merchants seek cost-effective acquisition.[1][2][3] Timing aligns with post-2011 e-commerce boom and social commerce rise, positioning it against competitors like Rakuten, Ibotta, and Honey in a fragmented rewards market.[3] Market forces like affiliate commissions from travel, fashion, and beauty sectors favor it, especially among young women and travelers, while its Northern/Eastern Europe dominance and global push via acquisitions influence the ecosystem by normalizing shared commissions and community-driven deals.[2][3][4]
Bonusway's acquisition strategy and user growth signal potential for further international expansion, possibly deepening in high-reward verticals like travel amid recovering global tourism. Trends like AI-personalized deals and mobile-first social shopping will shape its path, enhancing retention in a competitive field. Its influence may evolve from regional leader to broader performance marketing player, sustaining the sales-driving model that defines its edge from day one.[1][2][4]
Bonusway has raised $6.0M across 2 funding rounds. Most recently, it raised $4.0M Series A in November 2016.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 1, 2016 | $4.0M Series A | Flashpoint VC, Nordic FoodTech VC | |
| Nov 1, 2014 | $2.0M Seed | Nordic FoodTech VC |