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§ Private Profile · Berlin, Germany
German FinTech company providing free personal credit scores, financial health insights, and creditworthiness data for consumers in Germany.
Based in Berlin, Germany, Bonify is a prominent financial technology company that provides consumers with free access to their personal credit scores, risk analysis tools, and comprehensive financial health insights. The digital platform currently serves over 2,500,000 individual users across the country, helping them securely manage their personal credit data and access tailored financial products based on their specific creditworthiness profiles. Operating as an independent entity with a dedicated team of twenty-seven employees, the consumer finance platform generates approximately $12,400,000 in annual revenue. Prior to its December 2022 acquisition by SCHUFA Holding, the firm secured $5,800,000 in total funding from institutional backers including Mosaic Ventures, Ribbit Capital, Index Ventures, and Experian. The successful enterprise was originally founded in 2015 by a team of four co-founders, including Gamal Moukabary, Josef Korte, Andreas Bermig, and Jan Ortmann.
bonify has raised $6.0M across 1 funding round.
bonify has raised $6.0M in total across 1 funding round.
Bonify is a small technology company specializing in Shopify app development, creating tools like Custom Fields, Arigato Automation, Customer Account Fields, and Instasheets to enhance e-commerce stores.[1][5] It serves Shopify merchants worldwide, solving problems like manual data management, automation of logistics, fulfillment, messaging, and customer record updates, with over 10,000 companies trusting its enterprise-ready apps for reliability and support.[1][5] The company operates with 2-10 employees in the US, leveraging a tech stack including PHP, jQuery, and Google Analytics, and demonstrates growth momentum through a proven track record of helping nearly 11,000 businesses over five years.[1][5]
*Note on ambiguity:* Search results reveal multiple entities named "Bonify" or similar (e.g., a Berlin-based fintech acquired by SCHUFA offering credit scoring[2][3], and Bonfy.AI for AI governance[4]). This overview focuses on the Shopify apps company (bonify.io), as it most closely matches the query's "technology company" description with clear product details; the fintech appears defunct post-acquisition.[1][5]
Bonify emerged as a niche player in the Shopify ecosystem, building custom apps to address e-commerce pain points like automation and data customization, though exact founding details and founders are not specified in available sources.[1][5] Early traction came from developing feature-rich tools such as Arigato Automation, which has saved users hundreds of hours on customer service workflows, and Custom Fields for backend data management, earning praise for responsive development and support.[1][5] Over the past five years, it has scaled to serve nearly 11,000 businesses, establishing a reputation through vetted partners and trained support staff.[5]
Bonify rides the explosive growth of e-commerce platforms like Shopify, where online shopping expansion demands automation to optimize customer engagement and operations.[1][5] Timing aligns with surging Shopify adoption among SMBs and enterprises, positioning Bonify to capitalize on merchants seeking tailored enhancements amid rising digital sales.[1] Market forces like labor shortages for manual tasks favor its no-code/low-code apps, influencing the ecosystem by powering efficient stores and reducing overhead for thousands of users.[5]
Bonify's niche mastery in Shopify automation positions it for continued expansion as e-commerce evolves with AI-driven personalization and global trade growth. Upcoming trends like advanced analytics integration and omnichannel fulfillment could amplify its apps, potentially through partnerships or new features. Its influence may grow by deepening enterprise adoption, evolving from a support player to a core infrastructure provider in Shopify's thriving app marketplace—supercharging stores to thrive in competitive online retail.
bonify has raised $6.0M in total across 1 funding round.
bonify's investors include Mosaic Ventures, Ribbit Capital, Atlantic Labs, Balderton Capital, Cherry Ventures, FJ Labs, Gotham Gal Ventures, Kearny Jackson, Nokia Growth Partners, Kazuma Ieiri, Alexander Ljung, Andreas Ehn.
bonify has raised $6.0M across 1 funding round. Most recently, it raised $6.0M Series A in February 2017.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2017 | $6M Series A | Mosaic Ventures, Ribbit Capital | Atlantic Labs, Balderton Capital, Cherry Ventures, FJ Labs, Gotham GAL Ventures, Kearny Jackson, Nokia Growth Partners, Kazuma Ieiri, Alexander Ljung, Andreas EHN, Brigitte Mohn, Eric Quidenus Wahlforss, DN Capital, HW Capital, Index Ventures | Announced |