Loading organizations...
Bold Metrics is a technology company.
Bold Metrics offers an artificial intelligence platform predicting customer body measurements. This SaaS solution helps apparel brands and retailers optimize garment fit, reducing returns and boosting conversion. It uses digital twin capabilities to match customers with sizes, enhancing supply chain efficiency and supporting fashion sustainability.
Daina Burnes and Morgan Linton co-founded the company in 2012, initially as Fashion Metric. Their insight addressed widespread apparel fit discrepancies, a key driver of high returns and retailer inefficiencies. They developed a machine learning approach to body data, enabling precise, personalized sizing recommendations.
The platform serves global apparel brands and retailers refining e-commerce and in-store operations. Bold Metrics' vision is to transform the consumer clothing experience by eradicating fit uncertainty. It aims to be the definitive standard for body data intelligence, empowering businesses from design to delivery.
Bold Metrics has raised $13.8M across 5 funding rounds.
Bold Metrics has raised $13.8M in total across 5 funding rounds.
Bold Metrics is a San Francisco-based SaaS company specializing in AI-driven body data solutions for the apparel industry. It builds a platform using digital twin technology to capture over 50 body measurements from just 4-6 simple inputs, delivering tailor-level accurate size recommendations, fit personalization, and data insights to boost conversions, reduce returns (by up to 32%), and enhance sustainability.[1][2][3][5][6]
The platform serves e-commerce apparel brands and retailers, solving core problems like high return rates (cited as the top frustration by 94% of shoppers) and poor online fit experiences through tools like Smart Size Chart™, Virtual Sizer™, Apparel Insights™, Virtual Tailor™, and Contactless Fit®.[1][2][3][4][5] With over 200 million digital twins, 10+ billion body data points, and 600+ million fit simulations, Bold Metrics drives growth by enabling data-led decisions in design, marketing, inventory, and operations.[2][3]
Bold Metrics originated from Fashion Metric, initially founded in 2012 (with some sources noting activity ramping up around 2016-2017), focusing on AI for apparel sizing and fit.[1][5][6] Co-founded by CEO Daina Burnes, who earned recognition as Female Entrepreneur of the Year, the company pivoted in 2016-2017 to a full SaaS model as Bold Metrics, headquartered in San Francisco.[5][6]
The idea emerged from recognizing the massive untapped potential in body data to address fit frustrations in online shopping. Burnes and the team built on early expertise in machine learning and 3D body scans, relaunching to scale solutions worldwide. Pivotal moments include launching the Smart Size Chart in 2019, achieving 99% accuracy matching master tailors, rapid 3X year-on-year growth, and powering virtual try-on for brands.[2][6]
Bold Metrics rides the wave of AI personalization in e-commerce, where fit issues drive 30-40% of apparel returns amid rising online sales and sustainability pressures.[1][5] Timing is ideal as generative AI and vast datasets enable scalable 3D body modeling, addressing market forces like consumer demand for frictionless shopping (94% cite fit as top pain point) and brands' push for data-optimized supply chains.[1][2][4]
It influences the ecosystem by setting the standard for fit tech—formerly Fashion Metric, now with 10+ years of data leadership—empowering brands to cut waste, personalize at scale, and compete with physical retail. Competitors like WAIR or fit collective trail in scale and proven ROI, positioning Bold Metrics as a key enabler in the $1T+ apparel market's shift to AI-driven operations.[1][6]
Bold Metrics is poised for accelerated expansion as AI body data expands into adjacent sectors like digital health and insurance, leveraging its unmatched dataset for new revenue streams.[2] Trends like multimodal AI, AR try-ons, and sustainability regulations will amplify demand, potentially driving 3X+ growth through global adoption and partnerships.
Its influence will evolve from fit specialist to body data platform leader, supercharging apparel's profitability while shaping ethical AI use in consumer tech—reinforcing its role in redefining how brands meet personalized shopper needs.[3][5]
Bold Metrics has raised $13.8M in total across 5 funding rounds.
Bold Metrics's investors include Bessemer Venture Partners, Craft Ventures, NextView Ventures, Y Combinator, Ben Lin, Christian Oestlien, James Hong, Steve Olechowski, Next Frontier Capital, LOI Venture, Tahoma Ventures, Corsa Ventures.
Bold Metrics has raised $13.8M across 5 funding rounds. Most recently, it raised $8.0M Series A in May 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2022 | $8.0M Series A | Bessemer Venture Partners | Craft Ventures, NextView Ventures, Y Combinator, Ben Lin, Christian Oestlien, James Hong, Steve Olechowski |
| Mar 1, 2019 | $1.0M Venture Round | Next Frontier Capital | |
| Aug 1, 2017 | $3.0M Seed | LOI Venture, Next Frontier Capital | |
| Jan 1, 2017 | $820K Seed | Next Frontier Capital | |
| Jan 20, 2015 | $1.0M Seed | Tahoma Ventures | Corsa Ventures, Elementum Ventures, Geekdom Fund |