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§ Private Profile · San Francisco, CA, USA
SaaS solutions for apparel brands and retailers, using AI/ML digital twins from body data for accurate size recommendations.
San Francisco-based Bold Metrics provides artificial intelligence and machine learning software-as-a-service solutions that generate digital twins from body data to help apparel brands recommend accurate clothing sizes. The company operates with fewer than 25 employees and generates under $5 million in annual revenue through subscriptions to its sizing tools. The enterprise has secured $8.1 million in total funding across two rounds, including an $8 million capital injection in its most recent financing event. By eliminating physical scanning, the platform assists retail customers like Pact in reducing return rates, boosting conversions, and optimizing supply chain operations. The firm is also expanding its technology into sporting goods, digital fashion, healthcare, and fitness applications, recently introducing a body data non-fungible token. Following initial development that began in 2012, Bold Metrics was officially founded in 2017 by Daina Burnes and Morgan Linton.
Bold Metrics has raised $13.8M across 5 funding rounds.
Bold Metrics has raised $13.8M in total across 5 funding rounds.
Bold Metrics is a San Francisco-based SaaS company specializing in AI-driven body data solutions for the apparel industry. It builds a platform using digital twin technology to capture over 50 body measurements from just 4-6 simple inputs, delivering tailor-level accurate size recommendations, fit personalization, and data insights to boost conversions, reduce returns (by up to 32%), and enhance sustainability.[1][2][3][5][6]
The platform serves e-commerce apparel brands and retailers, solving core problems like high return rates (cited as the top frustration by 94% of shoppers) and poor online fit experiences through tools like Smart Size Chart™, Virtual Sizer™, Apparel Insights™, Virtual Tailor™, and Contactless Fit®.[1][2][3][4][5] With over 200 million digital twins, 10+ billion body data points, and 600+ million fit simulations, Bold Metrics drives growth by enabling data-led decisions in design, marketing, inventory, and operations.[2][3]
Bold Metrics originated from Fashion Metric, initially founded in 2012 (with some sources noting activity ramping up around 2016-2017), focusing on AI for apparel sizing and fit.[1][5][6] Co-founded by CEO Daina Burnes, who earned recognition as Female Entrepreneur of the Year, the company pivoted in 2016-2017 to a full SaaS model as Bold Metrics, headquartered in San Francisco.[5][6]
The idea emerged from recognizing the massive untapped potential in body data to address fit frustrations in online shopping. Burnes and the team built on early expertise in machine learning and 3D body scans, relaunching to scale solutions worldwide. Pivotal moments include launching the Smart Size Chart in 2019, achieving 99% accuracy matching master tailors, rapid 3X year-on-year growth, and powering virtual try-on for brands.[2][6]
Bold Metrics rides the wave of AI personalization in e-commerce, where fit issues drive 30-40% of apparel returns amid rising online sales and sustainability pressures.[1][5] Timing is ideal as generative AI and vast datasets enable scalable 3D body modeling, addressing market forces like consumer demand for frictionless shopping (94% cite fit as top pain point) and brands' push for data-optimized supply chains.[1][2][4]
It influences the ecosystem by setting the standard for fit tech—formerly Fashion Metric, now with 10+ years of data leadership—empowering brands to cut waste, personalize at scale, and compete with physical retail. Competitors like WAIR or fit collective trail in scale and proven ROI, positioning Bold Metrics as a key enabler in the $1T+ apparel market's shift to AI-driven operations.[1][6]
Bold Metrics is poised for accelerated expansion as AI body data expands into adjacent sectors like digital health and insurance, leveraging its unmatched dataset for new revenue streams.[2] Trends like multimodal AI, AR try-ons, and sustainability regulations will amplify demand, potentially driving 3X+ growth through global adoption and partnerships.
Its influence will evolve from fit specialist to body data platform leader, supercharging apparel's profitability while shaping ethical AI use in consumer tech—reinforcing its role in redefining how brands meet personalized shopper needs.[3][5]
Bold Metrics has raised $13.8M across 5 funding rounds. Most recently, it raised $8.0M Series A in May 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2022 | $8M Series A | Bessemer Venture Partners | Craft Ventures, NextView Ventures, Y Combinator, BEN LIN, Christian Oestlien, James Hong, Steve Olechowski | Announced |
| Mar 1, 2019 | $1M Series U | — | Next Frontier Capital | Announced |
| Aug 1, 2017 | $3M Seed | — | LOI Venture, Next Frontier Capital | Announced |
| Jan 1, 2017 | $820K Seed | — | Next Frontier Capital | Announced |
| Jan 20, 2015 | $1M Seed | Tahoma Ventures | Corsa Ventures, Elementum Ventures, Geekdom Fund | Announced |
Bold Metrics has raised $13.8M in total across 5 funding rounds.
Bold Metrics's investors include Bessemer Venture Partners, Craft Ventures, NextView Ventures, Y Combinator, Ben Lin, Christian Oestlien, James Hong, Steve Olechowski, Next Frontier Capital, LOI Venture, Tahoma Ventures, Corsa Ventures.