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§ Private Profile · New York City, NY, USA
B2B software company developing AI, computer vision, and 3D modeling for human body analysis in fashion, gaming, and e-commerce.
Body Labs is a New York City-based technology company that develops artificial intelligence and computer vision software to analyze human body shape, pose, and motion from standard photographs and 3D scans. The enterprise software provides application programming interfaces that enable virtual clothing try-ons, realistic gaming avatars, and personalized product design for the fashion, apparel, and entertainment industries. Prior to its exit, the startup raised approximately $13.2 million in venture capital funding, including an $8 million Series A round backed by prominent investors such as Intel Capital, FirstMark, and Osage University Partners. Operating with a team of around ten employees, the business was ultimately acquired by Amazon in October 2017 for an estimated valuation between $50 million and $70 million. Body Labs was founded in 2013 by Bill O’Farrell, Alex Weiss, Eric Rachlin, and Michael Black.
Body Labs has raised $13.0M across 2 funding rounds.
Body Labs has raised $13.0M in total across 2 funding rounds.
Body Labs has raised $13.0M across 2 funding rounds. Most recently, it raised $11.0M Series A in November 2015.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2015 | $11M Series A | Sanjit Dang | Bessemer Venture Partners, Felicis Ventures, FirstMark Capital, General Catalyst, Insight Partners, Catalus Capital, MAX Planck Innovation, Osage University Partners | Announced |
| Nov 1, 2014 | $2M Seed | — | Bessemer Venture Partners, Felicis Ventures, FirstMark Capital, General Catalyst, Insight Partners, NEW York Angels | Announced |
Body Labs is a technology company that develops advanced AI-driven solutions for analyzing human body size, shape, and motion by creating fully automated 3D body models. Its core product uses inputs such as 2D photos, 3D scans, or body measurements to predict detailed 3D visual avatars that can move through the full range of human motion. This technology primarily serves industries like apparel and fashion, fitness, gaming, health, and manufacturing by enabling more accurate body measurement and fit analysis, which addresses longstanding inefficiencies in sizing and design processes. The company has demonstrated growth momentum through partnerships and ongoing development of standalone applications and collaborations with social networking and gaming firms[1][2][3].
Body Labs was founded in 2013 in Manhattan by Michael Black, Bill O’Farrell, Eric Rachlin, and Alex Weiss. The founders brought expertise in computer vision, AI, and human body modeling, aiming to digitize and organize human body shape data onto a digital platform. The idea emerged from the need to revolutionize the apparel industry's static measurement systems, which had remained largely unchanged for over 200 years. Early traction came from leveraging machine learning to predict 3D body shapes from various inputs, positioning the company at the intersection of AI and fashion technology in New York, a global fashion hub[1][2][3].
Body Labs rides the trend of digital transformation in fashion and human-computer interaction, where AI and 3D modeling enable personalized, data-driven experiences. The timing is critical as industries seek to reduce returns and improve customer satisfaction through better fit and sizing, while the rise of AR/VR and gaming demands realistic human avatars. Market forces such as e-commerce growth, demand for customization, and advances in computer vision favor Body Labs’ technology. Its influence extends by pushing the apparel industry toward digitization and by enabling new applications in health and entertainment, thus shaping the future of how humans interact with digital representations of their bodies[2][1].
Looking ahead, Body Labs is poised to expand its footprint by launching standalone consumer applications and deepening partnerships in gaming and social networking. Trends like virtual try-ons, metaverse avatars, and personalized health monitoring will likely shape its trajectory. As digital body modeling becomes more mainstream, Body Labs’ influence could grow from a niche apparel tech provider to a foundational platform for diverse industries requiring accurate human body data. This evolution ties back to its mission of translating the human body onto a digital platform, fundamentally altering how industries understand and interact with human shape and motion[2][1].
Body Labs has raised $13.0M in total across 2 funding rounds.
Body Labs's investors include Sanjit Dang, Bessemer Venture Partners, Felicis Ventures, FirstMark Capital, General Catalyst, Insight Partners, Catalus Capital, Max-Planck-Innovation, Osage University Partners, New York Angels.