BodiData, Inc. is a company.
Key people at BodiData, Inc..
BodiData, Inc. was founded in 2016 by Tuoc Luong (CEO / Co-Founder).
BodiData, Inc. was founded in 2016 by Tuoc Luong (CEO / Co-Founder).
Key people at BodiData, Inc..
BodiData, Inc. is a technology company specializing in data-driven size matching solutions primarily for the retail and uniform sectors. Their flagship product, the Kora® 3D Body Scanner, captures precise body measurements beneath clothing without the need for dressing rooms, enabling brands to recommend the best-fitting apparel for each unique body shape. This technology significantly reduces costly returns caused by size and fit issues, improves customer satisfaction, and optimizes inventory management. BodiData serves retail brands and uniform providers seeking to enhance fit accuracy and reduce environmental and financial costs associated with returns. The company has demonstrated strong growth momentum, raising over $18 million since its founding and expanding its client base and technology portfolio internationally[1][2][3][5][6].
BodiData was founded in 2016 by Bruce Terry, a retail and consumer products veteran with over 35 years of experience, and Tuoc Luong, a former senior vice president and Head of Global Search at Yahoo. The idea emerged from the persistent challenge of matching diverse human body shapes to ready-to-wear clothing, a problem that causes billions in returns annually and frustrates consumers. The founders focused on leveraging technology to solve this issue while maintaining strict user privacy—BodiData’s system does not collect facial features and ensures that body measurement data belongs solely to the individual measured. Early traction included raising initial capital from friends and family and developing the Kora V3 scanner, with plans to expand beyond uniforms into traditional retail and other sectors like healthcare and security[2][3][6].
BodiData rides the growing trend of personalization and digital transformation in retail, particularly in apparel sizing and fit. The rise of online shopping has intensified the need for accurate virtual fitting solutions to reduce returns, which are costly and environmentally damaging. Advances in 3D scanning, AI, and data analytics enable BodiData to address this market demand effectively. The timing is favorable as retailers seek to improve customer experience and operational efficiency post-pandemic. BodiData’s technology also has potential applications beyond retail, including healthcare and security, positioning it as an innovator influencing multiple sectors[2][3][5].
Looking ahead, BodiData aims to scale its technology beyond uniforms into mainstream retail and other industries. The company plans to raise additional funding to expand marketing and operational capacity, moving from early-stage development to broader market penetration. Trends such as AI-driven personalization, sustainability concerns around returns, and increasing consumer demand for fit accuracy will shape BodiData’s growth trajectory. As the company continues to innovate and expand globally, it is poised to become a key player in transforming how apparel fit is managed, potentially setting new standards for size matching and customer experience in fashion and beyond[2][6].