Blutag is a technology company.
Blutag has raised $2.0M across 1 funding round.
Blutag has raised $2.0M in total across 1 funding round.
Blutag has raised $2.0M in total across 1 funding round.
Blutag's investors include Act One Ventures, AperiamVentures, Cabra VC, Flex Capital, Industrious Ventures, Math Capital, Recursive Ventures, Shasta Ventures, Space Capital, Asher Leids, Kim Perell, Michael Lombardi.
Blutag is a New York-based SaaS company that builds AI agents and a Conversational Commerce Platform to personalize, automate, and optimize e-commerce shopping journeys.[1][2][3][5] It serves retailers and grocery businesses by training virtual sales agents on product catalogs, integrating seamlessly with websites, mobile apps, chatbots, voice assistants like Alexa and Google Assistant, and platforms such as BigCommerce, Shopify, Magento, and JD Edwards to boost engagement, average order values, and revenue.[1][3][4][5] With under 25 employees and revenue below $5 million, Blutag has shown growth momentum, raising $4 million total funding including a $2.5 million round in January 2021, and earning recognition as one of Business Insider's most promising digital advertising startups of 2021 from top VCs.[1][4]
Founded in 2015 by Shilp (full name not specified in available data), Blutag emerged as a cloud-based SaaS provider focusing on AI-driven e-commerce solutions, initially emphasizing voice-powered interfaces for automated assistants.[3][4] Headquartered at 54 W 40th St in New York City, the company started by addressing the complexity of building cross-platform voice commerce experiences, such as reordering products via Alexa or Google Assistant.[4] Early traction included integrations with major retailers like Bloomingdales, L’Oréal, and Fresh Direct, alongside investments from the Amazon Alexa Fund, Vulcan Capital, Act One Ventures, AET Fund, Techstars Ventures, C2 Ventures, and Progress Ventures, culminating in its 2021 spotlight by Business Insider.[4]
Blutag rides the explosive growth of conversational AI and voice commerce, fueled by generative AI advancements and the shift toward seamless, omnichannel shopping post-2020 e-commerce boom.[1][4] Its timing aligns with rising adoption of assistants like Alexa and Google, where market forces favor frictionless reordering and personalization amid stagnant traditional web conversion rates—voice interfaces can simplify complex catalogs for grocery and retail sectors.[4] By democratizing these tools for mid-sized retailers via easy integrations, Blutag influences the ecosystem by accelerating AI agent deployment, reducing reliance on custom dev work, and pushing competitors toward no-code commerce platforms.[3][5]
Blutag is poised to expand as AI agents evolve into full commerce orchestrators, potentially deepening integrations with emerging platforms and leveraging real-time analytics for predictive personalization. Trends like multimodal AI (voice + vision) and wholesale e-commerce growth will shape its path, with its voice heritage positioning it strongly against rivals in a market projected to prioritize automation. Its influence may grow through more enterprise wins, evolving from voice pioneer to comprehensive shopping AI leader—echoing its promise as a 2021 standout now ripe for scaled impact.[4][5]
Blutag has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in July 2018.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 1, 2018 | $2.0M Seed | Act One Ventures, AperiamVentures, Cabra VC, Flex Capital, Industrious Ventures, Math Capital, Recursive Ventures, Shasta Ventures, Space Capital, Asher Leids, Kim Perell, Michael Lombardi |