BlueTarp Financial

BlueTarp Financial is a technology company.

Closed

Updated: Feb 17, 2026 ·

Recent News & Mentions

Nov 1, 2012FundingBlueTarp Financial - Venture Round Aug 1, 2010FundingBlueTarp Financial - Series C Feb 1, 2009FundingBlueTarp Financial - Series C Jan 1, 2007FundingBlueTarp Financial - Series B

Financial History

BlueTarp Financial has raised $30.3M across 4 funding rounds. Most recently, it raised $5.0M Venture Round in November 2012.

Total Raised

$30.3M

Valuation

N/A

Funding Rounds Raised

Date	Round	Other Investors
Nov 1, 2012	$5.0M Venture Round	Flare Capital Partners, Flybridge Capital Partners, InterWest, Polaris Partners, Wildcat Ventures
Aug 1, 2010	$310K Series C	Flare Capital Partners, Flybridge Capital Partners, InterWest, Polaris Partners, Wildcat Ventures
Feb 1, 2009	$6.0M Series C	Flare Capital Partners, Flybridge Capital Partners, InterWest, Polaris Partners, Wildcat Ventures
Jan 1, 2007	$19.0M Series B	Flare Capital Partners, Flybridge Capital Partners, Highland Capital Partners, InterWest, Polaris Partners, Trinity Ventures, Wildcat Ventures, James Barrett

Financial History

BlueTarp Financial has raised $30.3M across 4 funding rounds.

Total Raised

$30.3M

Valuation

N/A

Deep Dive

High-Level Overview

BlueTarp Financial is a fintech company that builds a customizable B2B credit management platform to streamline the purchase-to-payment lifecycle for merchants and suppliers, particularly in industries like building materials, hardware, and office supplies.[1][2][3] It serves thousands of building supply dealers, small- to medium-sized businesses (SMBs), and partners with banks like Capital One to offer tools for cash flow improvement, sales growth, risk reduction, and accounts receivable (AR) management, including instant credit decisions up to $1 million.[2][3][5] Acquired by Capital One in 2019 and rebranded as Capital One Trade Credit, it solves fragmented B2B credit processes by providing automation, risk protection, funding, collections, and customer support, enabling merchants to invest in growth while minimizing hassle.[1][3][5]

The platform's growth momentum includes raising $54.35M prior to acquisition and integration into Capital One's commercial lending ecosystem, expanding its reach to middle-market companies ($10M–$500M revenue) through data analytics and card partnerships.[2][3]

Origin Story

BlueTarp Financial was founded in 1998 (or 1999 per some records) in Portland, Maine, by a diverse management team with expertise in construction and financial services, initially under the name Information Tools.[2][3][6] The idea emerged to address pain points for building material suppliers needing superior credit programs for better cash flow, sales growth, and risk protection in a sector reliant on trade credit.[3] Early traction came from targeting building supply dealers, evolving into a broader B2B platform serving national and regional suppliers across hardware, lumber, tools, and more.[1][3] A pivotal moment was its 2013 investment from Long Ridge and full acquisition by Capital One in June 2019 (completed October 2019), which scaled its technology for Capital One's co-brand credit card and commercial servicing.[1][2][3][5]

Core Differentiators

Fully Customizable Platform: Offers branded B2B trade credit programs with AR management tech, instant credit decisioning, risk expertise, and seamless purchase-to-payment automation, reducing costs and enhancing customer experience.[1][3][4]
Risk and Cash Flow Tools: Provides protection from credit risk, optional funding, collections, and support, tailored for SMBs and enterprises to boost sales without hassle.[2][3][4]
Merchant and Partner Flexibility: Direct service to merchants/suppliers plus white-label partnerships with banks (e.g., Capital One), supporting lines up to $1M and industries like building materials.[1][2][3]
Post-Acquisition Integration: Now Capital One Trade Credit, leveraging Capital One's data analytics for middle-market expansion and superior servicing in commercial cards.[2][5]

Role in the Broader Tech Landscape

BlueTarp rides the fintech trend of digitizing B2B payments and trade credit, a $5 trillion opportunity in middle-market lending where traditional processes lag consumer finance.[2][3] Timing aligns with post-2019 acceleration in AR automation and embedded finance, fueled by e-commerce growth in construction/supply chains disrupted by supply shortages and inflation.[1][4] Market forces like rising demand for instant credit decisions and risk analytics favor it, as suppliers seek tools to extend credit safely amid economic volatility.[2][3] It influences the ecosystem by powering Capital One's partnerships, setting standards for B2B platforms that blend tech with banking, and enabling suppliers to compete via improved liquidity.[3][5]

Quick Take & Future Outlook

BlueTarp (as Capital One Trade Credit) is poised to deepen integration into Capital One's commercial banking, targeting expanded middle-market lending with AI-driven risk tools and broader industry verticals.[2][3] Trends like real-time payments, supply chain finance, and regulatory pushes for SMB credit access will shape its path, potentially through API expansions or new acquisitions.[1][4] Its influence may evolve from niche supplier focus to a core pillar in B2B fintech infrastructure, amplifying Capital One's $5T opportunity while redefining trade credit for a digital economy—echoing its origins in empowering suppliers to scale fearlessly.[2][3]

Sources

Frequently Asked Questions

How much funding has BlueTarp Financial raised?

BlueTarp Financial has raised $30.3M in total across 4 funding rounds.

Who are BlueTarp Financial's investors?

BlueTarp Financial's investors include Flare Capital Partners, Flybridge Capital Partners, InterWest, Polaris Partners, Wildcat Ventures, Highland Capital Partners, Trinity Ventures, James Barrett.