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§ Private Profile · 111 South Jackson Street Seattle, WA 98104 United States
Digital platform for wedding & life-event registries. Create interactive home blueprints & shop from multiple retailers.
Founded in 2014 by Nevin Shetty and Lizzy Ellingson, Blueprint Registry is a Seattle, Washington-based digital platform that allows users to create room-by-room wedding and life-event registries using interactive home blueprints. The tech-driven marketplace consolidates consumer products from multiple major retailers, including Amazon, Williams Sonoma, and Crate & Barrel, into a single centralized interface while supporting custom cash gifts and dedicated travel funds. Operating primarily through retailer partnerships and sales commissions, the registry company raised $1.57 million in total venture funding and achieved $4.2 million in gross sales by 2016. The growing startup also participated in the Techstars accelerator program before being acquired by David's Bridal in 2018 through an asset deal. This strategic acquisition retained the entire 13-employee workforce, with both original founders taking on senior leadership roles to continue developing the innovative platform.
Blueprint Registry has raised $1.1M across 2 funding rounds.
Blueprint Registry has raised $1.1M in total across 2 funding rounds.
Blueprint Registry has raised $1.1M in total across 2 funding rounds.
Blueprint Registry's investors include Chloe Capital, Gotham Gal Ventures, Matchstick Ventures.
Blueprint Registry has raised $1.1M across 2 funding rounds. Most recently, it raised $1.0M Seed Extension in November 2016.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 21, 2016 | $1M Seed Plus | — | — | Announced |
| Jun 1, 2016 | $120K Seed | — | Chloe Capital, Gotham GAL Ventures, Matchstick Ventures | Announced |
Blueprint Registry is a technology company that builds a universal gift registry platform focused on life events, particularly weddings, allowing users to shop for products from any retailer, import existing registries, create cash funds, and build free wedding websites with RSVP tools and planning resources. It serves couples planning weddings or other events, solving the hassle of fragmented registries by offering a one-stop, stress-free marketplace integrated with top retailers and featuring over 5,000 products.[1][4] Acquired by David's Bridal in 2018 after raising $1.57M, it has evolved into a core wedding planning tool with strong growth through tech partnerships and feature expansions like automated registry imports.[1][3]
Founded in 2014 in Seattle, Washington (with one source noting 2013), Blueprint Registry emerged from the frustration of cumbersome traditional registries, aiming to make gift-giving "stress-free and fun" for events like birthdays and weddings.[1][2][4] CEO Nevin Shetty led the seed-funded startup, partnering early with Bilberrry in 2016 for deep tech integration—including mobile/web app development, DevOps, and migrations—which accelerated growth and culminated in its acquisition by David's Bridal, the world's largest wedding dress retailer, in August 2018.[1][3] Pivotal early moments included manually rebuilding imported registries in a week to validate demand, followed by automated imports within months, confirming high user adoption (75% clicked import) and prioritizing key retailers like Amazon and Crate & Barrel.[3]
Blueprint Registry rides the trend of universal registries and digital wedding planning, capitalizing on the shift from siloed retailer lists to aggregated, event-driven marketplaces amid rising online wedding tools post-2010s e-commerce boom.[1][4] Timing was ideal: founded during peak wedding registry disruption, its 2018 acquisition aligned with consolidations in bridal retail, enhancing David's Bridal's digital presence against competitors like Zola or The Knot.[1][3] Market forces like mobile-first planning, cash fund popularity, and data-driven imports favor its model, influencing the ecosystem by setting standards for frictionless imports and integrated sites that reduce planning stress for millions.[3][4]
With its foundational role in David's Bridal's suite, Blueprint is poised to expand beyond weddings into broader life events, leveraging AI for personalized recommendations and deeper retailer APIs amid growing digital gifting trends. E-commerce integration and post-pandemic hybrid events will shape its path, potentially amplifying influence through global bridal expansions or B2B licensing. This evolution from a scrappy registry innovator to wedding tech cornerstone underscores its enduring mission: turning life's milestones into effortless joys.[1][3][4]