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§ Private Profile · Delhi, Delhi, India
Specialty coffee company sourcing, roasting, and selling Indian coffee to promote specialty coffee culture in India.
Blue Tokai Coffee Roasters is a Gurgaon, India-based specialty coffee company that sources beans directly from over 80 Indian farms, roasts them in small batches, and distributes the final product through e-commerce platforms, B2B partnerships, and company-owned cafés. The enterprise currently operates three dedicated roasteries and an operational network of over 50 physical retail outlets to serve the domestic specialty coffee market. The firm's retail and wholesale operations supply individual consumers, corporate clients, co-working spaces, luxury hotels, and restaurants across major geographic markets including Delhi NCR, Mumbai, Bangalore, and Japan. To support its ongoing operational expansion, the business has raised $35 million in total funding, reaching an estimated valuation of approximately $180 million and achieving a brand value exceeding ₹1,250 crore. The company was founded in 2013 by Matt Chitharanjan and Namrata Asthana.
Blue Tokai Coffee Roasters has raised $89.0M across 5 funding rounds.
Blue Tokai Coffee Roasters has raised $89.0M in total across 5 funding rounds.
Blue Tokai Coffee Roasters is not a technology company; it is India's largest specialty coffee brand, operating as a farm-to-cup roastery and retailer focused on high-quality Arabica beans sourced directly from Indian estates.[1][2][3][4] The company roasts beans in small batches for freshness, sells through cafés, e-commerce, subscriptions, and B2B partnerships, serving consumers, offices, hotels, and co-working spaces while solving the problem of inaccessible premium Indian coffee by promoting transparency, education, and culture.[1][2][3][5] With over 135 cafés across 10+ Indian cities, 4 roasteries (including Tokyo), 2,000+ B2B partners, and metrics like 60 million+ cups served and ₹200 Cr revenue, it demonstrates strong growth in retail, D2C, and institutional channels.[3]
Founded in 2013 (with some sources noting 2012) by Matt Chitharanjan, Namrata Asthana, and Shivam Shahi, Blue Tokai began as a small home-based roastery in Delhi using a 1kg machine, roasting for 12-14 hours nightly to highlight award-winning Indian farms and build transparency.[1][2][3][4][6] The idea emerged from the founders' passion for quality coffee amid India's underdeveloped specialty scene, evolving from direct sourcing and roasting to cafés, e-commerce, and international expansion in Japan.[2][3][4] Early traction came from emphasizing farm traceability, customer education via brewing classes, and partnerships, scaling to over 70 outlets by recent years and roasting 1+ million kgs.[1][3]
Blue Tokai rides India's booming D2C consumer internet and food-tech trends, blending coffee craftsmanship with e-commerce, subscriptions, and data-driven supply chains (e.g., traceability systems) to digitize the fragmented coffee market.[2][3] Timing aligns with rising urban coffee culture, premiumization post-pandemic, and export growth, fueled by market forces like young consumers (Gen Z/Millennials) demanding ethical, experiential F&B amid ₹200 Cr+ scale.[3] It influences the ecosystem by pioneering direct trade, B2B tech integrations (e.g., vending, leasing), and community platforms, uplifting Indian estates while competing in a space where tech enables omnichannel dominance over traditional players.[2][3]
Blue Tokai is poised for further omnichannel expansion, potentially deepening international footprints (e.g., Japan), AI-enhanced personalization in subscriptions, and B2B tech like automated roasting/traceability amid India's specialty coffee surge.[2][3] Trends like sustainable sourcing, premium D2C growth, and experiential retail will shape it, evolving its influence from roastery pioneer to category leader redefining "accessible quality" for millions.[1][3] This farm-to-cup trajectory, grounded in transparency, positions it to brew even greater cultural and commercial impact.
Blue Tokai Coffee Roasters has raised $89.0M across 5 funding rounds. Most recently, it raised $24.9M Other Equity in September 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2025 | $24.9M Venture Round | — | 12 Flags, A91 Partners, Anicut Capital, Verlinvest | Announced |
| Aug 1, 2025 | $25M Series U | — | Anicut Capital, Rajan Anandan | Announced |
| Aug 1, 2024 | $35M Series C | Arjun Anand | Anicut Capital, Rajan Anandan, A91 Partners | Announced |
| Aug 1, 2021 | $2M Series B | — | Anicut Capital, Rajan Anandan | Announced |
| Aug 1, 2020 | $2M Series U | — | Anicut Capital, Rajan Anandan | Announced |
Blue Tokai Coffee Roasters has raised $89.0M in total across 5 funding rounds.
Blue Tokai Coffee Roasters's investors include 12 Flags, A91 Partners, Anicut Capital, Verlinvest, Rajan Anandan, Arjun Anand.