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§ Private Profile · Mountain View, CA, USA
Software platform powering personalized digital commerce experiences for major retail brands, using AI for e-commerce optimization.
Bloomreach has raised $632.0M across 8 funding rounds.
Key people at Bloomreach.
Bloomreach has raised $632.0M in total across 8 funding rounds.
Based in Mountain View, California, Bloomreach provides a cloud-based software platform that utilizes artificial intelligence to power personalized digital commerce, search, and optimization experiences for enterprise retail brands. The company develops web relevance engines, customer data platforms, and marketing automation tools designed to improve consumer engagement and drive online revenue. The enterprise software provider has reached a post-money valuation of $2.2 billion after securing more than $400 million in total venture funding from institutional backers including Bain Capital Ventures and Sixth Street Partners. Its core technology infrastructure currently processes digital interactions for major brands representing approximately 25 percent of retail e-commerce operations across the United States and the United Kingdom, serving multinational clients like Puma, Bosch, and Marks and Spencer. Bloomreach was officially established in 2009 by technology co-founders Raj De Datta and Ashutosh Garg.
Bloomreach is a technology company specializing in AI-powered personalization platforms for e-commerce, offering tools like Bloomreach Engagement, autonomous search, and conversational shopping to unify customer and product data for real-time, hyper-personalized experiences across channels.[1][3][4] It serves over 1,400 brands in retail, financial services, hospitality, gaming, and more—such as American Eagle, Sonepar, and Pandora—solving challenges like disconnected customer data, inefficient personalization, and low conversion rates by driving higher revenue per visit (up to 20% boosts), loyalty, and growth.[1][2][3][4][7] The platform powers $200 billion+ in digital commerce, representing about 25% of U.S. and U.K. retail e-commerce experiences, with strong momentum from AI integrations and expansions into agentic capabilities.[3]
Founded in 2009 and headquartered in Mountain View, California, Bloomreach emerged from early innovations in e-commerce search and personalization.[1][3] Key milestones include its 2010 public launch of an AI-driven site search product using smart algorithms to match customer intent with landing pages for better SEO; 2012 launches of AI site search and data-driven merchandising tools; and a pivotal merger with Hippo, an open-source Web Content Management company, creating the first integrated Digital Experience Platform combining content, search, and merchandising.[3] This evolution built early traction, scaling to power massive commerce volumes and establishing Bloomreach as a leader in real-time data unification for personalized shopping.[1][3]
Bloomreach rides the wave of AI-agentic commerce and hyper-personalization trends, where real-time data unification meets generative AI to transform static e-commerce into dynamic, conversational experiences amid rising customer expectations for seamless, intent-driven shopping.[1][3][4] Timing is ideal as post-pandemic e-commerce matures—U.S./U.K. retail now heavily digital—and market forces like data privacy regulations, multichannel proliferation, and AI adoption favor platforms that deliver measurable ROI without silos.[3][7] It influences the ecosystem by powering 25% of key markets' experiences, enabling brands to compete with giants like Amazon through tools that boost RPV/conversion, while fostering developer ecosystems via open integrations and AWS partnerships.[2][3]
Bloomreach is poised to dominate agentic personalization as AI evolves toward fully autonomous commerce agents, expanding from search/merchandising into predictive, self-improving ecosystems that handle end-to-end customer journeys.[4][8] Trends like generative AI proliferation, edge computing for real-time decisions, and zero-party data emphasis will accelerate its growth, potentially doubling its 1,400+ brand base amid $200B+ GMV scale.[1][3] Influence may evolve toward platform-agnostic AI layers for non-e-commerce sectors, solidifying its role in limitless, magical digital experiences that fuel profitability—just as its mission promises.[3] This positions Bloomreach as a cornerstone for brands navigating AI-driven e-commerce transformation.
Bloomreach has raised $632.0M in total across 8 funding rounds.
Bloomreach's investors include J.P. Morgan, Stephen Kerns, Bain Capital Ventures, Sixth Street Growth, American Express Ventures, First Round Capital, Menlo Ventures, Webb Investment Network, Frederic Kerrest, Manik Gupta, Benjamin Johnston, Benchmark.
Key people at Bloomreach.
Bloomreach has raised $632.0M across 8 funding rounds. Most recently, it raised $30.0M Debt in October 2022.
