Bloomon is a technology company.
bloomon is a flower delivery service that offers fresh bouquets and gifts, designed by floral stylists, with a focus on sustainability and customer satisfaction.
Bloomon has raised $27.0M across 2 funding rounds.
Bloomon has raised $27.0M in total across 2 funding rounds.
Bloomon has raised $27.0M in total across 2 funding rounds.
Bloomon's investors include INKEF Capital.
Bloomon is a Netherlands-based e-commerce company that revolutionized flower delivery by offering subscription services with seasonal, field-fresh bouquets made from unusual stems, sourced directly from growers and delivered via a high-tech platform.[1][2][3] Launched in Amsterdam in 2014, it disrupted the traditional offline florist supply chain, serving consumers in five markets—Netherlands, Germany, Belgium, Denmark, and the UK—with a focus on quality, creativity, and happiness through repeat deliveries.[1][2][4] The company scaled rapidly to over 100 team members across 20 nationalities, raised $35.16M in funding, and was acquired by UK-based Bloom & Wild on April 22, 2021, accelerating its growth in the lifestyle flower segment.[3][4]
Bloomon was founded in 2014 by Bart Troost, who presented the company's vision during early events like an INSEAD tour of its flower factory.[1] Emerging from a living room startup in Amsterdam, the idea stemmed from frustration with the stagnant, offline flower industry, prompting an innovative direct-from-grower model paired with e-commerce tech.[1][6] Early traction was explosive: it expanded quickly across Europe, secured investments from firms like Rabobank, Partech, INKEF Capital, and Fortino Capital, and grew from startup to scale-up at "hypersonic speed," hitting five markets by 2021 before its acquisition by Bloom & Wild.[3][4][5]
Bloomon rode the e-commerce boom in perishable goods, timing its 2014 launch with rising demand for subscription models and direct-to-consumer services amid digital transformation of legacy industries like floristry.[1][3][6] Market forces favoring it included urban consumers seeking convenient, premium lifestyle products and sustainability pressures, as seen in its FSI membership and climate certification—positioning it ahead in eco-conscious e-commerce.[3][7] Post-acquisition by Bloom & Wild, it amplified European expansion, influencing the ecosystem by proving tech can modernize trillion-dollar agrifood chains, inspiring similar disruptions in food and fresh goods delivery.[3][4][5]
Under Bloom & Wild ownership since 2021, Bloomon is poised for global scaling as the "first global flower brand in the lifestyle segment," leveraging combined tech stacks for faster innovation in subscriptions and sustainability.[1][3] Trends like climate-neutral supply chains, AI-optimized logistics, and D2C personalization will shape its path, potentially expanding to new markets while pushing absolute zero emissions.[3][7] Its influence may evolve from disruptor to category leader, blending tech with emotional consumer experiences to redefine fresh e-commerce. This acquisition-fueled momentum ties back to its origins: turning traditional flowers into a high-tech happiness delivery service.[1][4]
Bloomon has raised $27.0M across 2 funding rounds. Most recently, it raised $23.0M Series B in February 2017.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Feb 1, 2017 | $23.0M Series B | INKEF Capital | |
| Sep 1, 2015 | $4.0M Series A | INKEF Capital |