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§ Private Profile · 895 Sutter Street Apartment 310, San Francisco, California, 94109, United States
Fintech startup developing a credit card offering cryptocurrency rewards, allowing users to earn up to 3% back in Bitcoin for U.S. consumers.
Key people at Blockrize.
Blockrize is a San Francisco, California-based financial technology startup that developed a specialized credit card offering cryptocurrency rewards on everyday consumer purchases. The company's proprietary platform allowed retail users to earn up to 3% cash back, which was then converted directly into digital assets such as Bitcoin. Prior to its official commercial launch, the startup generated significant consumer interest, successfully accumulating a waitlist of more than 10,000 prospective users across the United States. In January 2021, the company was acquired by Gemini, the prominent cryptocurrency exchange established by Cameron Winklevoss and Tyler Winklevoss, for an undisclosed financial sum. Following this strategic transaction, the startup's rewards infrastructure was fully integrated into the acquiring firm's ecosystem to accelerate the rollout of a new co-branded credit card. Blockrize was originally founded in 2018 by Jason Camp and Thomas Harrison.
Key people at Blockrize.
Blockrize is a financial technology company focused on making cryptocurrency investment more accessible and less risky for consumers by integrating crypto rewards into everyday financial products. Their flagship product is the Blockrize card, the first credit card offering Bitcoin and Ethereum rewards, designed to simplify crypto investing for users. Blockrize primarily serves consumers interested in earning cryptocurrency through spending, addressing the challenge of crypto adoption by lowering barriers to entry. The company has demonstrated strong growth momentum, culminating in its acquisition by Gemini, a major crypto exchange, which integrated Blockrize’s credit card into its offerings[1].
Founded by Thomas Harrison, Blockrize emerged from the Bronco Venture Accelerator and quickly gained traction as the first company to be acquired from that program. Harrison’s background and vision centered on simplifying crypto investment for the average consumer, which shaped the company’s mission and product development. The acquisition by Gemini marked a pivotal moment, validating Blockrize’s approach and expanding its reach within the crypto ecosystem[1].
Blockrize rides the growing trend of mainstream cryptocurrency adoption, particularly the integration of crypto into everyday financial transactions. The timing is favorable as consumer interest in crypto rewards and digital assets increases, supported by broader regulatory clarity and institutional involvement. By bridging traditional finance and crypto, Blockrize influences the ecosystem by making crypto rewards more accessible and trusted, helping to normalize crypto usage in daily life[1].
Post-acquisition, Blockrize’s future is closely tied to Gemini’s strategic direction, likely focusing on expanding crypto rewards and integrating more seamless crypto-financial products. Trends such as increased regulatory acceptance, growing consumer crypto literacy, and demand for hybrid financial products will shape their journey. Blockrize’s influence may evolve from a niche fintech startup to a mainstream enabler of crypto adoption through everyday financial tools, reinforcing the broader shift toward digital asset integration in personal finance.
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Note: There is a similarly named company, Blockrise, which is a Bitcoin custody platform focused on institutional security and legacy planning for Bitcoin holders, distinct from Blockrize’s consumer credit card product[2].
