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BlissClub is a direct-to-consumer apparel company based in Bangalore, India, that designs and sells functional activewear and athleisure tailored for the performance needs of Indian women. The organization operates primarily through its proprietary e-commerce website and third-party online marketplaces, distributing a core product line that includes leggings, shorts, and sports bras. Initially established as an online body-positivity community, the platform has since scaled to encompass thousands of active users across its various social media channels. Backed by institutional funding from lead investor Elevation Capital, the enterprise has achieved an estimated valuation of $62.6 million. The brand is developing its offline retail footprint with a planned physical experience center, having previously driven engagement by attempting a Limca Book of Records title for the largest online yoga class. BlissClub was officially founded in 2020 by Minu Margaret.
BlissClub has raised $17.0M across 2 funding rounds.
BlissClub has raised $17.0M in total across 2 funding rounds.
BlissClub has raised $17.0M in total across 2 funding rounds.
BlissClub's investors include Dragonfly Capital Partners, Flybridge Capital Partners, Paradigm, The Hit Forge, Accel, DST Global, EMVC, Founder Collective, Lightspeed Venture Partners, Venture Highway, Greg Kidd, Kunal Shah.
BlissClub is an Indian, female-founded direct-to-consumer activewear brand that designs technical, movement-first apparel for women and builds a community around fitness and wellness through product, marketing and retail experiences[6][7]. BlissClub was founded in 2020 and has raised institutional funding (pre-Series B / seed and follow‑on rounds) while growing revenue and headcount as it expands online and into retail stores across India[1][3][5].
High-Level Overview
For the product/business (concise): BlissClub builds technical movewear and active-lifestyle apparel for Indian women sold via its own website, marketplaces (Amazon, Myntra, AJIO) and physical stores; it serves women seeking comfortable, functional workout and everyday athleisure wear and solves gaps in fit, fabric performance and cultural fit found in prior market offerings[7][1]. The company has shown growth in funding, revenue (reported FY24 revenue disclosures) and team size while investing in data infrastructure and retail expansion to accelerate customer acquisition and personalization[3][2].
Origin Story
Core Differentiators
Role in the Broader Tech & Consumer Landscape
Quick Take & Future Outlook
Quick takeaway: BlissClub began as a founder-led effort to fix activewear fit and performance for Indian women and has matured into a venture-backed, community-centric DTC brand that leverages data and omnichannel distribution to scale; its next phase will depend on execution in retail expansion, product innovation and profitable growth[6][1][2].
If you want, I can: provide a one-page investor-style snapshot with key metrics (funding, revenue, stores, team), map of competitors, or a brief risk analysis focusing on gross margins, customer acquisition costs and supply-chain exposure.
BlissClub has raised $17.0M across 2 funding rounds. Most recently, it raised $15.0M Series A in May 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2022 | $15M Series A | — | Dragonfly Capital, Flybridge Capital Partners, Paradigm, The HIT Forge | Announced |
| May 1, 2021 | $2M Seed | — | Accel, DST Global, Emphasis Ventures (emvc), Founder Collective, Lightspeed Venture Partners, Venture Highway, Greg Kidd, Kunal Shah | Announced |