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§ Private Profile · Memphis, TN, USA
Develops robotic technology to manufacture custom cosmetics, including nail polish and foundation, for retail and e-commerce.
Based in Knoxville, Tennessee, Blank Beauty develops robotic manufacturing technology to produce custom, on-demand cosmetics such as color-matched nail polish and personalized foundation. The company utilizes proprietary machines, including its flagship Huey robot, to mix individualized beauty products for both online e-commerce channels and physical retail environments. Blank Beauty has raised $6.5 million in venture capital funding from a syndicate of corporate and institutional investors, including Epson, RPM, and Global Brain. The enterprise recently opened a dedicated manufacturing facility to support its product line expansion and currently targets $3 million to $5 million in revenue from its core nail polish operations. Furthermore, the firm has executed strategic retail pilots with Walmart and formed manufacturing partnerships with industry suppliers like Kirker Enterprises to scale its production. Blank Beauty was founded in 2016 by Charles Brandon.
Blank Beauty has raised $7.0M across 1 funding round.
Blank Beauty has raised $7.0M in total across 1 funding round.
Blank Beauty has raised $7.0M across 1 funding round. Most recently, it raised $7.0M Series A in May 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2025 | $7M Series A | EPSON X Investment Corporation, Evolution VC Partners, Patricia Niles Malvar | Evolution VC Partners, Justin Mateen | Announced |
Blank Beauty has raised $7.0M in total across 1 funding round.
Blank Beauty's investors include EPSON X Investment Corporation, Evolution VC Partners, Patricia Niles Malvar, Justin Mateen.
Blank Beauty is a beauty tech startup founded in 2016 that develops AI-driven hardware and software for on-demand, personalized cosmetic production, starting with custom nail polish.[1][2][3] It serves beauty consumers and retailers by enabling instant creation of over 40,000 shades via compact robotic devices (under 4 sq ft) for in-store use or online delivery, solving inventory-heavy customization in cosmetics.[1][5] The company recently raised a $6-6.5 million Series A led by Kirker Enterprises, with participation from Three Roots Capital and Global Brain, fueling expansion into gel nails, foundations, lip gloss, and beyond, including paints and skincare; pilots are live at Walmart stores in Tennessee and Arkansas.[1][3][6]
Growth momentum includes a new Knoxville headquarters in a low-income area for economic impact, partnerships like APTUS DesignWorks for manufacturing, and a direct-to-consumer platform emphasizing 13-free, long-lasting polish at lower prices without middlemen.[2][3][5][7]
Blank Beauty emerged from founder Charles C. Brandon's frustration with the nail polish aisle's limited shades, inspiring a pivot to custom cosmetics after recognizing similarities to custom paint mixing.[1][2][5] Founded in 2016 in Collierville, Tennessee (formerly Beauty by Me), the team—including chemistry lead Jenny Lam—built prototypes using just 12 pigments for 16,000+ shades, overcoming in-house challenges in robotics, UI, and plumbing with partners like Memphis-based APTUS DesignWorks.[2]
Early traction came via rapid prototyping and strategic relocation to Knoxville for its ecosystem, culminating in 2025 Series A funding and Walmart pilots; CEO Brandon praises supplier Kirker for precision pigments enabling customer control.[1][3]
Blank Beauty rides the personalization and on-demand manufacturing wave in beauty tech, blending AI, robotics, and e-commerce to disrupt mass-produced cosmetics amid rising demand for custom, sustainable products.[1][3][5] Timing aligns with post-2025 consumer shifts toward direct-to-consumer models and economic pressures favoring low-inventory solutions, amplified by retail pilots at Walmart.[1]
Market forces like supply chain resilience and regional job creation (via Knoxville HQ in low-income tract) favor it, while influencing the ecosystem by pioneering robotics for CPG beyond beauty—potentially paints, fragrances, skincare—driving scalable customization.[1][3]
Blank Beauty's robotics platform positions it to dominate custom cosmetics, with near-term expansion into foundations, lip products, and gels via Series A capital and partnerships.[1][3] Trends like AI precision manufacturing and eco-friendly formulas (13-free) will accelerate growth, evolving its influence from nail polish disruptor to full beauty customization engine, potentially licensing tech across CPG.[1][5]
As devices proliferate in retail and online, expect broader ecosystem impact through job creation in underserved areas and new categories, redefining beauty as instantly personal and inventory-free—starting from that pivotal polish aisle fix.[2][3][7]