Blank Beauty is a technology company.
Blank Beauty offers a unique platform for creating custom nail polish shades, boasting over 50,000 shades made. They focus on personalized beauty products and seasonal collections.
Blank Beauty has raised $7.0M across 1 funding round.
Blank Beauty has raised $7.0M in total across 1 funding round.
Blank Beauty has raised $7.0M in total across 1 funding round.
Blank Beauty's investors include Evolution VC Partners, Justin Mateen.
Blank Beauty is a beauty tech startup founded in 2016 that develops AI-driven hardware and software for on-demand, personalized cosmetic production, starting with custom nail polish.[1][2][3] It serves beauty consumers and retailers by enabling instant creation of over 40,000 shades via compact robotic devices (under 4 sq ft) for in-store use or online delivery, solving inventory-heavy customization in cosmetics.[1][5] The company recently raised a $6-6.5 million Series A led by Kirker Enterprises, with participation from Three Roots Capital and Global Brain, fueling expansion into gel nails, foundations, lip gloss, and beyond, including paints and skincare; pilots are live at Walmart stores in Tennessee and Arkansas.[1][3][6]
Growth momentum includes a new Knoxville headquarters in a low-income area for economic impact, partnerships like APTUS DesignWorks for manufacturing, and a direct-to-consumer platform emphasizing 13-free, long-lasting polish at lower prices without middlemen.[2][3][5][7]
Blank Beauty emerged from founder Charles C. Brandon's frustration with the nail polish aisle's limited shades, inspiring a pivot to custom cosmetics after recognizing similarities to custom paint mixing.[1][2][5] Founded in 2016 in Collierville, Tennessee (formerly Beauty by Me), the team—including chemistry lead Jenny Lam—built prototypes using just 12 pigments for 16,000+ shades, overcoming in-house challenges in robotics, UI, and plumbing with partners like Memphis-based APTUS DesignWorks.[2]
Early traction came via rapid prototyping and strategic relocation to Knoxville for its ecosystem, culminating in 2025 Series A funding and Walmart pilots; CEO Brandon praises supplier Kirker for precision pigments enabling customer control.[1][3]
Blank Beauty rides the personalization and on-demand manufacturing wave in beauty tech, blending AI, robotics, and e-commerce to disrupt mass-produced cosmetics amid rising demand for custom, sustainable products.[1][3][5] Timing aligns with post-2025 consumer shifts toward direct-to-consumer models and economic pressures favoring low-inventory solutions, amplified by retail pilots at Walmart.[1]
Market forces like supply chain resilience and regional job creation (via Knoxville HQ in low-income tract) favor it, while influencing the ecosystem by pioneering robotics for CPG beyond beauty—potentially paints, fragrances, skincare—driving scalable customization.[1][3]
Blank Beauty's robotics platform positions it to dominate custom cosmetics, with near-term expansion into foundations, lip products, and gels via Series A capital and partnerships.[1][3] Trends like AI precision manufacturing and eco-friendly formulas (13-free) will accelerate growth, evolving its influence from nail polish disruptor to full beauty customization engine, potentially licensing tech across CPG.[1][5]
As devices proliferate in retail and online, expect broader ecosystem impact through job creation in underserved areas and new categories, redefining beauty as instantly personal and inventory-free—starting from that pivotal polish aisle fix.[2][3][7]
Blank Beauty has raised $7.0M across 1 funding round. Most recently, it raised $7.0M Series A in May 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2025 | $7.0M Series A | Evolution VC Partners, Justin Mateen |