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§ Private Profile · Shanghai, China
A 360° software development and design studio that tackles complex projects, providing design and development expertise.
Black Fish is a comprehensive software development and design studio operating from an undisclosed headquarters location. The organization functions as an integrated technical partner, providing full cycle engineering, user interface design, and product architecture services for various corporate and enterprise clients. By integrating technical development with user experience design, the firm focuses on executing complex digital projects that require specialized cross functional expertise. While specific financial metrics, employee headcount figures, and recognizable customer portfolios remain private, the agency operates within the broader digital transformation and custom software engineering sector. The studio maintains a traditional service based business model, generating revenue through contracted project deliverables rather than proprietary software subscriptions or direct consumer applications. Information regarding Black Fish's specific founding year, initial capitalization, and original founding team members has not been publicly disclosed at this time.
Black Fish has raised $200.0M across 2 funding rounds.
Black Fish has raised $200.0M in total across 2 funding rounds.
Black Fish has raised $200.0M in total across 2 funding rounds.
Black Fish's investors include 5Y Capital, Axpfund.com, China Growth Capital, Fullshare Holdings, Gobi Partners, JAFCO Asia, Lightspeed China Partners, Lightspeed Venture Partners, Morningside, Rakuten Ventures.
Black Fish has raised $200.0M across 2 funding rounds. Most recently, it raised $50.0M Series A in August 2018.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2018 | $50M Series A | — | 5Y Capital, Axpfund.com, China Growth Capital, Fullshare Holdings, Gobi Partners, JAFCO Asia, Lightspeed China Partners, Lightspeed Venture Partners, Morningside, Rakuten Ventures | Announced |
| Jan 1, 2018 | $150M Series A | — | 5Y Capital, Gobi Partners, Lightspeed China Partners | Announced |
Black Fish is a Chinese technology company operating a membership-based e-commerce platform that integrates credit, investment, and value-added services through data analysis and artificial intelligence. It targets young consumers born after 1985, offering them discounted shopping and travel booking services via an annual membership model similar to Costco. The platform encourages social networking by providing discounts for sharing and group purchases, blending e-commerce with social engagement. Black Fish also offers consumer financing products such as installment loans, enhancing its value proposition. The company has raised nearly $196 million, with its latest funding round led by prominent venture capital firms, signaling strong growth momentum and investor confidence[1].
Founded in 2017 by senior management from the Chinese online travel agency Tuniu, including co-founder Yan Haifeng and former CFO Yang Jiahong, Black Fish emerged from their vision to create a Costco-like e-commerce experience in China. The founders leveraged their travel industry expertise to build a platform combining e-commerce with travel services and financing options. Early traction was marked by successful fundraising rounds and rapid user adoption driven by its membership and social commerce model. The company is headquartered in Nanjing and has evolved to integrate AI-driven financial services alongside its core e-commerce offerings[1].
Black Fish rides the convergence trend of e-commerce, social networking, and fintech, capitalizing on the growing demand for integrated digital consumer experiences in China. The timing is favorable due to increasing consumer appetite for membership-based shopping models and social commerce, alongside rising adoption of AI-driven financial products. Market forces such as digital payment proliferation, mobile internet penetration, and a young, tech-savvy demographic support its growth. Black Fish influences the ecosystem by blending retail, travel, and finance, pushing innovation in consumer engagement and credit services within the Chinese digital economy[1].
Looking ahead, Black Fish is poised to deepen its AI capabilities and expand member benefits to enhance user retention and monetization. Trends shaping its journey include the continued rise of social commerce, fintech integration, and personalized digital services. Its influence may grow as it sets a model for hybrid platforms combining e-commerce, social networking, and financial products in emerging markets. Sustained investor support and innovation will be critical for scaling and maintaining competitive advantage in a rapidly evolving landscape[1].