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§ Private Profile · Dunmore, New South Wales, Australia
IoT platform and smart sensors for real-time keg tracking, optimizing draught beer logistics and supply chain for brewers.
Based in Wollongong, Australia, Binary Beer develops an Internet of Things hardware and Software-as-a-Service platform that utilizes smart sensors to track the real-time location and environmental conditions of draught beer kegs. The company's proprietary KegLink sensors attach to standard kegs and transmit data regarding fill levels, temperature, and movement across international borders using 5G-compatible NB-IoT and LTE-M wireless networks. Operating with an estimated headcount of fewer than 50 employees, the enterprise has successfully tracked hundreds of thousands of individual kegs globally to help commercial brewers and beverage distributors reduce container loss and optimize supply chain logistics. The technology firm expanded its operations into the European market in 2021 under a leadership team that includes key executives Ellie Lezcano, James Rule, and Ethan Dunne. Binary Beer was founded in 2016 by Michael Burton and Brooke Burton.
Binary Beer has raised $1.8M across 1 funding round.
Binary Beer has raised $1.8M in total across 1 funding round.
Binary Beer has raised $1.8M in total across 1 funding round.
Binary Beer's investors include Craig Davis, Nick McNaughton, Peter Mckie, Beachhead.
Binary Beer has raised $1.8M across 1 funding round. Most recently, it raised $1.8M Seed in February 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 4, 2022 | $1.8M Seed | — | Craig Davis, Nick Mcnaughton, Peter Mckie, Beachhead | Announced |