Loading organizations...
§ Private Profile · London, United Kingdom
Insurtech and healthtech company providing micro-insurance and telemedicine services for underserved consumers in emerging markets via mobile technology.
BIMA is a London-based insurtech and healthtech company that provides low-cost micro-insurance and telemedicine services to underserved consumers in emerging markets through mobile technology. The digital platform enables unbanked individuals to access comprehensive end-to-end healthcare solutions, including preventative advice, doctor consultations, and hospital coverage, by paying micro-premiums directly from their prepaid mobile balances or e-wallets. Operating across more than 14 distinct regional markets in Asia, Africa, and Latin America, the enterprise has reached over 36 million customers and conducts approximately 1.5 million tele-doctor consultations annually. To support its ongoing global expansion, BIMA has secured over $200 million in total venture funding, including a $30 million round led by CreditEase Fintech Investment Fund, alongside backing from Allianz X, Kinnevik, LeapFrog Investments, and Axiata. The organization was officially established during the year 2010 by co-founders Gustaf Agartson and Mathilda Ström.
BIMA has raised $253.0M across 9 funding rounds.
BIMA has raised $253.0M in total across 9 funding rounds.
BIMA has raised $253.0M in total across 9 funding rounds.
BIMA's investors include Andreas Peters, Felix van de Sand, Silvia Erika Sommer, Christoph Klink, Dennis C., Dr. Nazim Cetin, Stewart Langdon, General Catalyst, Kinnevik, Khairil Abdullah, Digicel Group, Chris Bischoff.
BIMA has raised $253.0M across 9 funding rounds. Most recently, it raised $580K Pre-Seed in October 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 9, 2025 | $580K Pre Seed | — | Andreas Peters, Felix VAN DE Sand, Silvia Erika Sommer, Christoph Klink | Announced |
| Sep 7, 2020 | $30M Venture Round | Dennis C. | DR. Nazim Cetin, Stewart Langdon | Announced |
| Dec 20, 2017 | $96.6M Venture Round | — | — | Announced |
| Dec 1, 2017 | $36M Series D | — | General Catalyst, Kinnevik | Announced |
| Apr 18, 2017 | $16.8M Venture Round | Khairil Abdullah | Digicel Group, Chris Bischoff, LeapFrog Investments, Milicom | Announced |
| Jun 1, 2015 | $38M Series C | — | General Catalyst, Kinnevik, LeapFrog Investments, Milicom | Announced |
| Dec 2, 2014 | $5M Venture Round | Colm Delves | — | Announced |
| Apr 1, 2014 | $23M Series B | — | General Catalyst, Kinnevik, LeapFrog Investments, Milicom | Announced |
| Feb 1, 2013 | $7M Series A | — | General Catalyst, Kinnevik | Announced |
BIMA is an insurtech company that builds a proprietary mobile technology platform to deliver affordable microinsurance and health services to low-income customers in emerging markets across Africa, Latin America, and Asia Pacific.[1][2][3] It serves over 36 million subscribers, primarily those living on less than $10 a day, solving the problem of inaccessible traditional insurance and healthcare by enabling paperless, scalable distribution through exclusive mobile operator partnerships and dedicated agents.[1][4][5] With $171 million in total funding, BIMA has demonstrated strong growth momentum, issuing 575,000 new policies monthly and reaching 75-93% first-time insurance customers.[4][5]
BIMA was founded in 2010 in Stockholm, Sweden, by Gustaf Agartson, who serves as CEO, with Rajat Malhotra as CTO.[1][7] The company launched its first operations in Ghana, initially focusing on affordable insurance for underserved consumers before expanding into mobile health services in 2015.[4] Early traction came from replicating this model across 14 countries, building proprietary tech, and forging partnerships with mobile operators and international insurers like Allianz, which propelled it to serve 30-36 million customers.[1][2][4] Key figures like Mathilda Ström, Deputy CEO and a founding member, have driven global scaling and advocacy in microinsurance networks.[4]
(Note: BIMA Technology Srl, an unrelated Italian industrial automation firm, shares the name but operates in a different sector.[6])
BIMA rides the insurtech and digital health wave in emerging markets, where half the global population lacks essential healthcare and insurance access, fueled by mobile penetration and demand for inclusive financial services.[2][5] Its timing aligns with rising smartphone adoption and regulatory shifts favoring digital distribution, enabling mass adoption of microinsurance amid post-pandemic health vulnerabilities.[4] Market forces like underpenetrated low-income segments (bottom-of-the-pyramid) and investor interest from impact funds (e.g., LeapFrog, Allianz X) amplify its reach, influencing the ecosystem by pioneering profitable models that educate customers, bridge gender gaps, and push regulators toward tech-enabled inclusion.[1][4][5]
BIMA is poised for further expansion in underserved markets, leveraging its 36 million-customer base and tech-agent hybrid to integrate AI-driven personalization and deeper health ecosystems. Trends like rising mobile health demand, climate-related risks boosting insurance needs, and impact investing will shape its path, potentially evolving it into a full-spectrum digital health platform. As the global insurtech leader, BIMA's model—delivering vital services to emerging market families via mobile tech—continues transforming lives at unprecedented scale.[1][3][5]