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§ Venture Capital · Lithuania
UGC video marketplace connecting e-commerce brands with creators for custom social media video ads, testimonials, and unboxing videos.
Billo has raised $3.2M across 2 funding rounds.
Key people at Billo.
Billo has raised $3.2M in total across 2 funding rounds.
Based in Kaunas, Lithuania, Billo is a business-to-business (B2B) marketplace platform that connects e-commerce brands with freelance creators to produce custom user-generated video advertisements for social media networks. The company operates a network of over 20,000 freelance creators who have produced more than 150,000 short-form promotional videos, unboxing clips, and product testimonials. Operating on a flat-rate fee and credit package model, Billo serves a client base of over 15,000 direct-to-consumer brands and digital marketing agencies, including recognizable corporate customers such as L'Oréal, Fabletics, and Reebok. Maintaining a workforce of 25 employees, the enterprise has secured over $2 million in total funding from venture capital firms including Practica Capital and SOSV to accelerate its expansion into the United States market. Billo was officially founded in 2020 by entrepreneurs Tadas Deksnys, Donatas Smailys, and Ignas Paplauskas.
Key people at Billo.
Billo has raised $3.2M in total across 2 funding rounds.
Billo's investors include Change Ventures, InReach Ventures, Martin Villig, 70 Ventures, Open Circle Capital, SOSV.
Billo has raised $3.2M across 2 funding rounds. Most recently, it raised $2.0M Seed in October 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2021 | $2M Seed | — | Change Ventures, InReach Ventures, Martin Villig | Announced |
| Feb 3, 2021 | $1.2M Venture Round | — | 70 Ventures, Open Circle Capital, SOSV | Announced |
Billo is a pioneering creator marketing platform specializing in user-generated content (UGC) video ads designed for paid social media campaigns. It connects brands with a vetted network of real creators to produce authentic, data-driven video advertisements that perform well on platforms like TikTok and Meta. Billo serves ecommerce brands, agencies, and app developers, helping them create localized, high-conversion video content efficiently. Since its inception, Billo has delivered over 200,000 videos to more than 22,000 brands and paid out $8.3 million to over 5,000 creators, establishing itself as a leader in creator-driven video advertising[1][2][4].
Founded in 2019 in Lithuania, Billo began with a simple mission: to make authentic video ads easier for brands by leveraging real people and real ad data. The company launched its Creative Performance Engine in May 2025, a platform that uses insights from actual ad performance to optimize video ad creation. Early milestones include raising $2.5 million in seed funding in 2021 and expanding beyond the US to Canada, the UK, and Australia by early 2025. This growth reflects Billo’s evolution from a basic video ad marketplace to a sophisticated, data-led creative platform[1][2].
Billo rides the growing trend of creator-driven marketing and the shift toward authentic, user-generated content in digital advertising. As social platforms prioritize video and authenticity, Billo’s data-backed approach addresses the challenge brands face in producing scalable, high-performing video ads. The timing is critical as ecommerce and direct-to-consumer brands increasingly rely on social media for growth, demanding efficient content production and precise targeting. Billo’s platform not only empowers creators but also enhances brand performance, influencing the broader ecosystem by setting new standards for creative production and ad optimization[1][2][4].
Looking ahead, Billo is poised to deepen its data capabilities and expand its global creator network, further enabling brands to harness authentic video content at scale. Trends such as AI-driven content optimization, increased demand for localized marketing, and the rise of short-form video will shape Billo’s trajectory. Its influence is likely to grow as it continues to bridge the gap between creators and brands, driving more efficient, performance-based advertising. Billo’s commitment to continuous improvement and collaboration suggests it will remain a key player in the evolving creator economy and digital marketing landscape[1][2][4].
